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Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

MARITAL SATISFACTION: MAINSTREAM MEDIA AND PEER-RELATED PUBLICATIONS

that situation, increases in husbands workloads had a positive impact on increases in marital satisfaction. But the same was not t...

Cross-Cultural Studies and the Influence of Media

relations, intensify and accelerate social exchanges and involve "both the micro-structures of personhood and macro-structures of ...

"Dr. Glass-Case" by De Cervantes

Cervantes "rather formulaic" descriptions of Italian cities were "perfectly in tune with the rhetorical canons of the time" (Cerva...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

The Meaning of Life

The media can have a direct impact on our understanding of the science...

Media Violence and Behaviour

effect of exposure to violent video games has been determined to be 0.2, which is more than the effect of asbestos on cancer, home...

Security Topics

In a paper of four pages, the writer looks at discussion questions related to security. Terrorism is also considered, as well as t...

Television Ratings and Twitter

In a paper of four pages, the writer looks at television ratings and social media. The use of hashtags to promote and measure view...

Popular vs. Scholarly Resources

This essay offers a comparison between a popular article on account management versus a scholarly article on the same topic. This ...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Broadcasts and Revenue

This essay explores the issues of profit related to mass media. Like any industry, these corporations must earn a profit to stay i...

Popular Culture and Childrearing Advice

small child and does not occur spontaneously with children until they make the cognitive leap, around age three, that an object ca...

Media Reporting and the Study Article, A Comparison

This essay offers a comparison between the media article by Pappas (2013) and the research article that describes the study on whi...

Data and Two Hypothetical Businesses

Foodie is an app that uses big data to understand user's food preferences. Wandr uses big data to link travelers with other travel...

Use of Social Media during Disasters: Article Critique

This 3 page paper gives an analysis of an article focused on the use of social media and the earthquake in Japan in 2011. This pap...

Presidential Candidates and Social Media

This paper outlines the importance of electronic media in modern campaign tactics. Extra credit profile of an ideal candidate is ...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Young Americans, Victims of the Prison-Industrial Complex

This 4 page paper gives an explanation of how young people are affected by the prison industrial complex. This paper includes how ...

Prison-Industrial Complex and American Youth

This 4 page paper gives an explanation of how young people are affected by the prison industrial complex. This paper includes how ...

Using socially Oriented Media by Youth

This 3 page paper gives an overview of some positive and negative parts of social media use. This paper includes things such as ad...

Electronic Commerce and Technologies

This 3 page paper gives an overview of how social media and mobile devices help electronic commerce. This paper includes and descr...

Hate Groups Online and Social Media

This 3 page paper gives an overview of online hatred. This paper includes examples of online gate in social media and hate groups....

Questions on Media, Power and Culture

This paper covers three issues, which pertain to music piracy, radio and analysis of a media image on drunk driving. Five pages in...

Media Issues

This paper pertains to three media issues. The first issue addressed is the manipulative aspect of ads, the second discusses the p...

Social Media and Human Relations

This research paper offers a look at social media and how it interacts with and affects social relations. Six pages in length, fou...

Cultural Studies, Mass Media

This essay discusses the work of Hoggart, Williams, E.P. Thompson and Hall in the evolution of mass media cultural studies. Three ...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...