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Essays 2011 - 2040

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

The Subversion of Religion, Media, and the Democratic Process by Terrorists

East. These groups attempt to affect change by use of fear, intimidation, and terror with the organizational trappings of a religi...

Social Networking and Transformational Leadership in Learning Organizations

of information among employees at all levels of the organization, to develop organizational knowledge in the most broadly effectiv...

Social Media Campaign Development

Here is an example of how such a blog post might read. The first annual Brew at the Zoo is here! Franklin Park Zoo is hosting a da...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

SOCIAL NETWORKS AND THE LEARNING ORGANIZATION

These days, a learning organization can be defined as one that has a flat, or horizontal, structure, and contains customer-directe...

Nixon and Watergate

is used to indicate a political scandal, such as Travelgate, when the Clinton White House fired a number of workers from its Trave...

MEDIA, VIOLENCE AND CRITICAL ISSUES

a consistent pattern or linkage. What are at least two opinions presented by each side of the critical issue? Singorielli...

The New South and the Black American Communities

groups" (Robinson 73). Apparently these community fault lines developed in accordance with the religious/ benevolent functions of ...

Causes and Effects of Violence in Schools

to violent acts in the news and other programming content. Television is not alone in this respect, however. Newspapers and even...

Media, Sexism, and Racism

male, larger than average with a sports jacket. Further forward is anther stereotype image, the black man with gold chains and a...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Enron and Ethics of the Media

see fit, in spite of how their selfish actions may cause harm or damage to others. Indeed, this is precisely the essence of socia...

21st Century Terrorism

or was considered newsworthy--it blew the Gary Condit scandal off the map--the media coverage was unrelenting. It went on for days...

'Black Magic' by Dudley Randall

regards to both cherries and grapes. Her lips as "curved" like cherries and "full" like grape bunches, but they are "sweet" like ...

Choice and Media Planning

campaign proved that advertising on bus shelters only was an effective way advertising. This tells us not only that the medium of ...

Power Shift from Media Owner to Attention Owner

limited for example, just because Miramax has been banned form the distribution not prevented people viewing the film. However e...

Comparing Two Articles Regarding Africa and the AIDS Epidemic

population, but they are taking a hands-on approach to fighting "against the scourge" (Bayingana). According to Dr. Agnes Binagwa...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Adolescents and Crime

possibilities; and other issues. They also dont seem to understand that older people were once young, and therefore understand th...

Communication Skills of Laura Bush

White House Correspondents Association held its annual dinner, and the First Lady "brought down the house" with a "string of withe...

Questions on Social Economic Inequality Answered

logical because it, ultimately, benefits all citizens. Presented as straight type, with no accompanying art work or graphics -- a...

Gender and Portrayal by the Media

to see such subjects as homosexuality, bisexuality, transvestitism, and transgenderism. These are concepts that run counter to ou...

Media and the Criminal Justice System

that jurors, witnesses and attorneys are not prohibited from writing books after a case ends, and this could substantially impact ...

Self and Suppressing Black Feminist Thought

Jacobs offers a depiction of slavery life that mirrors the inherent struggle women faced at the hands of their while slave owners....