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Essays 31 - 60

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

The Media Bias Conundrum

half-wits, for example (Alterman, 2003). While clearly to the right, Coulters rants appear infantile. Bernard Goldberg also sees m...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

The Political Role of American Mass Media

In many ways it could be said that we are being lulled into a sense of complacency by the glowing light and ever present hum of th...

Australia and the Mass Media

In six pages this paper examines the public community role played by the media in this consideration of Australia's World Economic...

Hyper-Reality Theory

Media's role is discussed as Baudrillard's hyper-reality theory is utilized. The ways in which the theory may be used to evaluate ...

Oligopoly and Global Media Culture

This paper consists of 7 pages and discusses how European audiences are having nonEuropean cultural values imposed upon them by th...

Media Depiction of the Affair Between Bill Clinton and Monica Lewinsky

In nine pages ths report discusses media politics in terms of how this extramarital affair between the President of the United Sta...

Coexistence of Media and Sports?

In eleven pages this paper argues that the sports and media are not dependent upon each other but could exist equally well indepen...

Pop Culture and The News

Art often imitates life, particularly in American media. This paper compares the media frenzy over the Clinton-Lewinsky affair wit...

Media and Global Terrorism

In eight pages this paper examines the issue of terrorism and whether or not coverage by the media encourages rather than discoura...

American Media Portrayal of UK and Italy Elections

This paper examines how the US media treats elections in the United Kingdom and Italy in 5 pages....

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Journalistic Bias, Disasters, Relief and the Media

role for journalists. Agencies such as the Red Cross and World Vision depend heavily of the power of visual imagery coupled with ...

Coverage of African American Male Celebrities

relatively minor misunderstanding that in the context of his rough neighborhood might have happened to anyone else. Because it is ...

Six Annotated Bibliographies: Eating Disorders and the Media

bibliographies; students will need to format items they use according to the style of their paper. First Bibliography: URL: http...

Copyright and Music Streams

when an artists music is played via streaming audio, what is their expectation as far as royalties go? It seems as if royalties ar...

THE EU, POLICIES AND GLOBAL TRADE

and trade on the global market. In the first scenario above, fining the cartel sent a signal that cartels, with fixed prices, woul...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

Choosing a Method to Survey Employees

There are many situations in which an employer may wish to gain the options of employees. The writer looks at the way a survey to...

Effective Healthcare Management

This research paper pertains to the fact that a variety of tools have been designed in order to identify and assess the competenci...

How Unilever Leveraged the Finance Department to Promote Organizational Growth

the firm with its target market (Kotler and Keller, 2008). This can be examined from the marketing perspective, but it may be argu...

Tools for Examining an Organization

a high level of congruence, with many of the same process, but aimed at different products, which are within the same markets, and...

The Value of NPV

it can also be utilised to increase the value by adjusting the discount factor to allow for other costs or factors. For example, i...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

A Theoretical Assessment of Motivational Strategies at Starbucks

service creating happy customers (Heskett et al, 1994, p164). The human resource management (HRM) model of Starbucks is often ci...