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Essays 61 - 90

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Assessing a Business for Its’ Growth Potential

for the last two years, growing at about 4% - 5% per annum, pressures have increased to reduce costs and the profit margin has dec...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

China, Singapore, and New Media and Internet Technology Uses

control the people by controlling the Internet. Yet, it likely realizes, it can only do so much to control something that is rathe...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Language as Used by the Media to Exert Public Influence

is determined only by media responsibility, a quality which can differ not only between medias but also between individual represe...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Using socially Oriented Media by Youth

This 3 page paper gives an overview of some positive and negative parts of social media use. This paper includes things such as ad...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Impacts of the Mass Media from a Theoretical Perspective

influence of the mass media, especially television, in defining the perspectives on certain issues. One of the misnomers of the ma...

Developing Identity: Gender in the 50s and 60s

to war because they felt it was their calling to engage in warfare. They were all relatively innocent and ignorant about war and a...

Media Discrimination

In eighteen pages an argument is presented that social discrimination of African Americans has been perpetuated by the media's dep...

Media Monopoly and Ben Bagdikian's Views on Reform

(and most of them own all three types)? Control of the types of perspectives that are allowed into the cultures mainstream. They m...

Sexuality and Gender Dichotomy Deconstruction

the homosexual and heterosexual dichotomy gained acceptance as both sexuality and personal identity became central to our culture"...

Electronic Media and Books

wave of the future. Computers have, in fact, become one of the most innovative and captivating educational tools currently in use...

Egypt and Media Accessibility

In five pages this paper examines Egypt in a consideration of the media's role with print, TV, radio, and the Internet each discus...

Media Images and Anorexia

food. It seems unconscionable that in a land of plenty, there is starvation. Yet, this is a psychological problem. The sufferer is...

An Analysis of Media Violence and its Impact on Children and Teens

There is no doubting the fact that the media sometimes incites violence (DuRant, Champion and Wolfson, 2006). The media is in fac...

Media and Canadian Politics

hear things, get all rumors first hand, and know what to do with the information. They are privy to things as soon as they happen ...

CENSORSHIP IN MYANMAR (BURMA): AN OVERVIEW

pertains to the written word and freedom of the press. Even phone lines arent immune to government fiddling -- many people who are...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

49ers Press Release and Supporting Information

for Breast Cancer in June 2008 with the target of raising $300,000 and work with the Bill Wilson House in August 2008 where free T...

Mass Communication and Social Policies

This paper discusses a 2001 article by Mira Sotirovic entitled, Affective and Cognitive Processes as Mediators of Media Influences...

Best Media Selection

after work. This alone is no sufficient to determine the target market and as such the media that can be used. If we look more c...

News vs. propaganda ratio in Qatar

(ruler) who is somewhat open minded (CIA Fact Book, 2002). Also, with English as its second language (Arabic is the official langu...