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Essays 181 - 210

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

Literature Review to Identify Gap in Research of E-Learning Will Use in Small and Medium-Sized Enterprises

order to determine what type of research, and potential research questions, may be viable therefore the first stage is to consider...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

HRM Polices for the 21st Century

skills, others may not require special skills and may receive training internally. The way HRM practices can be adjusted to ensure...

Otherness in the Reporting of Terrorism

potentially interpreted may be assessed in temrs of this apprach, not only looking at the style and whether or not it is effective...

Comparing Perspectives Presented in the Printed Media

equivalent factors, such as the costs. The presentation on the Business Week web page is equally bland, the advertising that takes...

Interactive Media and Audio of the Future

does bring to light some of the inherent problems with computer-enhanced learning. One of the potential problems that expe...

Methods of Qualitative Research

data, the use of the objective viewpoint in the development of qualitative methods suggests the balance between differing perspect...

Online Promotional Tactics of 4 Websites

paper, we will explore four web sites to determine exactly what promotional strategies are used - and how/if these strategies can ...

Crack in the Box, A Critical Perspective

every single time she went to the library it would rain, but there can never be a cause and effect relationship. Similarly, there ...

Sexual Images of Women in the Media

to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...

Thibaut and Kelley's Social Exchange Theory of Communication

to determine the best possible behavior is not a new idea. This is basically what John Stuart Mill proposed with his philosophy of...

Rintaro's Anime Version of Metropolis

of the city have depth. These cityscapes are incredibly beautiful. Although there are futuristic features about the city, it is la...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

The Meaning of Life

The media can have a direct impact on our understanding of the science...

Global Climate Change - Public Perception

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

Labor and the Mechanisms of Social Control

turn would subsidize the churches (Pope 1965). This ultimately resulted in a strong degree of religious control over labor in the ...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

Masturbation and Sexual Health - Exploring the Cultural Perceptions

unspoken assumption that masturbation is somehow morally wrong, or even detrimental. In other words, the alternative theories are ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

The Trayvon Martin Case - Deconstructing Media Narratives

what began as an isolated incident in a rural town in Florida has now become an international scandal. The reason for this is that...

Security Topics

In a paper of four pages, the writer looks at discussion questions related to security. Terrorism is also considered, as well as t...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Violent Media and its Cultural Effects

games by young players (Teng, Chong, Siew, & Skoric, 2011). The researchers attempted to produce a "clear consensus" on this subje...

Media Misrepresentation of Disaster: The Titanic

The sinking of the Titanic is one of the most well-known disasters in all of history. The unsinkable ship that now rests at the bo...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Social Networking and Transformational Leadership in Learning Organizations

of information among employees at all levels of the organization, to develop organizational knowledge in the most broadly effectiv...

Analysis of Shop4Now

abandoned part the way though. The strong relationship with the creation of the superquinn4food, which alone has 25,000 shoppers, ...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...