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Essays 241 - 270

Research and Questions Pertaining to PR

IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...

Information: Determining Value And Accuracy

for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...

Truth and the Media

package, however, the effect is the same. Regardless of the media, journalistic irresponsibility is there in one form or another ...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Media Evolution and Effects

In fourteen pages the media is examined in terms of its evolution and its impact upon public perceptions. Seven sources are cited...

Mass Media and Agenda Setting Theory

In seven pages this paper discusses mass media and whether or not it sets an agenda regarding how information is reported to the p...

Nixon and Watergate

is used to indicate a political scandal, such as Travelgate, when the Clinton White House fired a number of workers from its Trave...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

Broadcasts and Revenue

This essay explores the issues of profit related to mass media. Like any industry, these corporations must earn a profit to stay i...

Mass Media's Influence

This essay uses the Civil Rights movement and the invasion of Iraq as examples of how the influence of the mass media has had a se...

Single Parenting

has not been good and people died young quite often. Many women died in childbirth, many men went off to war and died, and childre...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Global Climate Change - Public Perception

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

American Media Portrayal of UK and Italy Elections

This paper examines how the US media treats elections in the United Kingdom and Italy in 5 pages....

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Media's Power of Manipulation

In nine pages this paper examines the power the media wields in terms of manipulation of actions and influencing public opinion wi...

The Influence and Impact of Mass Media

become homogenized and less diverse or controversial. The result is that fewer diverse opinions and reports are presented to the p...

Journalistic Bias, Disasters, Relief and the Media

role for journalists. Agencies such as the Red Cross and World Vision depend heavily of the power of visual imagery coupled with ...

New Media and Margaret Sanger

In five pages this paper examines the public criticism directed at women's reproductive rights' crusader Margaret Sanger in a cons...

Jacqueline Kennedy Onassis and Her Courage Under Camera Fire

reporters and the endless questions she found herself facing, we saw her become surrounded with an air of intriguing mystery as sh...

Expansion of Media Influence on Public Opinion

In five pages this argumentative paper examines how public opinion is expanded by the ever growing influence of the media. Five s...

Winning the 2000 U.S. Presidential Election

In six pages this paper discusses the role of the media in shaping public perceptions regarding the 2000 presidential election and...