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Essays 931 - 960

TV, New Media, and Audience Engagement

yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing cam...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

A Globalization View

governments (405). For example, the terrorists attacks on the World Trade Centers in New York City on September 11, 2001 caused "s...

'News' and What it Means

radio station or television station (and most of them own all three types)? Control of the types of perspectives that are allowed ...

United Kingdom and Developments in its Mass Media History

each in order to tune in, which over 2.25 million people did" (BBC, 2004). This number apparently quadrupled by the 1930s. The fir...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Racial Profiling and Media Coverage

that authorities should consider what occurred during the summer of 2001 when "Phoenix FBI agent Kenneth Williams urged his superi...

Political Socialization and Its Major Agents

mass media, school and peers are "major agents of political socialization." Family Lundblad (2004) describes two of her "de...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Media and US Military's Relationship

Vietnam continues to this day. By the time the Grenada and Panama invasions rolled around, the military instituted a complete med...

Persian Gulf War and Iraqi Portrayal by the Media

were people that were also torn by the events of the war. Media coverage of those people, however, revealed an image that from an...

Prejudice Against Catholics in Television and Film

of priests are true servants of God and their parishioners but, as is always typical with the media, sensationalism sells. Therefo...

Media Messages Content Analysis

influence of the television news programs on the American public and on our understanding of political, social and international i...

Media Role, Urbanization, and Community

areas has become considerable. As de Cauter (2001) notes,...

Celebrity Depiction by the Media

They find escape in the medias presentation of the celebrities and it seems that in times of political and global chaos they want ...

A Prototype for a Media Player

many of the present expectations associated with the various controls. This level of recognition helps with the interaction, as le...

Criticla Questions in Modern Society

government, constituting an educated elite while the rest of society was expected merely to follow and obey. Democracy is founded...

Women's Freedom and the Detriment of Marriage

is exemplified by the nuclear family that leaves women unfulfilled. It is ultimately this missing part of life--or the lack of fre...

Medical Treatment, Complimentary Alternative Medicine

a concept created by Andrew Weil, MD (2004). He claims that it refers to the best of both worlds and an integration of alternativ...

The Culture of Fear by Glassner

does is to expose the media for what it is, which is an opportunistic and often inaccurate and inept body of reporters that is onl...

Death and Attitudes

but there was also a corresponding increase in the secularisation and commercialisation of the rituals surrounding death. In the 1...

Democracy and Media Globalization

of "players" in terms of owners and mega-merger conglomerates, such information becomes increasingly homogenized and increasingly ...

Paul Thaler's Take on the O.J. Simpson Trial, The Spectacle

in some respects hypocritical. He speaks about the evils of the industry but does not specifically point out what evils were media...

Turner's Theory and the Use of Text in Film as Interactive Social Practice

the change - dwindling audience numbers, and the need to cope with more complex narrative structures, for instance - were the outw...

Should Comcast Buy Disney?

to increase market share they will have to make acquisitions. Increasing market share in the same market also indicates horizontal...

US and Mass Media

slant the truth in order to cater to their sponsors. Of course, the studios got around this by having their news anchors hawk ware...

Pros and Cons of E-Commerce for SME's

and for many companies these will be higher than initially planned due to hidden or unexpected costs, such as increased fees for t...

Media Convergence and the Computer

et al, 2003). In regards to issue that the computers convergence with television as a media tool is often considered the most infl...

The Impact of E-Commerce on the Entertainment Industry

something Online (n.d.). About 40 percent of others research the product Online but buy it in a store (Zolzer, n.d.). The majority...

Health Issues, Diet, and the Media

There are those who believe that advertising can actually be beneficial in promoting health and nutrition; after all, television e...