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Essays 481 - 510

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

Advertising, Art, and Print Media

that surely the things people look at-like soup cans-are art in their own right. Today, as a result of advertising and print media...

Advertising and Popular Culture

goes on to say that "the argument here is that advertising, while sharing many attributes with popular culture, is a categorically...

Protecting Digital Material

download a property and make a copy of it that is so good its impossible to tell it from the original; they could then sell the co...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Comparing Perspectives Presented in the Printed Media

equivalent factors, such as the costs. The presentation on the Business Week web page is equally bland, the advertising that takes...

Popular Culture, Cinematic Violence, and Media Literacy

to the family, children, political leadership, and sexuality" (Wee, 2006, p. 50). Links have been discovered between these violen...

Can Reporting on Terrorism Expand Mental Models?

The writer looks at the way terrorism is depicted in the media and assesses if this has lead to increasing the world view of the a...

Otherness in the Reporting of Terrorism

potentially interpreted may be assessed in temrs of this apprach, not only looking at the style and whether or not it is effective...

Media Ethics Case Study Analysis

A case study in media ethics by Wilkins (2009) provides information about the Columbine shooting and media coverage. When there wa...

Media Tools

information at a rapid pace. Social recommendation sites on the other hand allow for the best of social networking and bookmarke...

Analysis of Shop4Now

abandoned part the way though. The strong relationship with the creation of the superquinn4food, which alone has 25,000 shoppers, ...

Nixon and Watergate

is used to indicate a political scandal, such as Travelgate, when the Clinton White House fired a number of workers from its Trave...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

MEDIA, VIOLENCE AND CRITICAL ISSUES

a consistent pattern or linkage. What are at least two opinions presented by each side of the critical issue? Singorielli...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

How the Public Can Influence Policy Making Decisions through the Media

it has the potential to impact on anyone that reads it. One of the roles of mass demonstration has been to gain media attention,...

The Impact of Globalization on Local Cultures

The dominant argument for the dilution of culture is through the spread of western ideals and values though the media as well as t...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

MEDIA, THE WAR AND THE PRESIDENCY

information is wanted out there has become that much more difficult. But few issues have caused as much outrage as how the...

Assessment of Nike

publicly listed firm there are also increasing pressures to create value this is also seen in the supply chain management. In ma...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

SOCIAL MEDIA AND THE WORKPLACE

government of Ontario banned its employees from access to Facebook (Minken, 2007). Why? Two reasons: Derogatory comments about the...

Effects of Body Image on Young Girls and Women

and anorexia nervosa addressed in the paper. Legrand, Doroth?e. "Subjective and Physical Dimensions of Bodily Self-Consciousness,...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Eating Disorders, Body Dissatisfaction and the Media

attempting to do now is to determine what "diverse factors" make these people susceptible to the impact of the media images, while...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

MASS COMMUNICATION ESSAY QUESTIONS

much more fragmented, leading, in part, to a sadly polarized nation. What are the administrative and critical traditions ...

Improving Operational Aspects of a Media Company

broad basis with the general objective of increasing production whilst decreasing costs. It concentrates on a multifaceted holisti...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...