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Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Fears of Hostile Takeover at Dresdner Bank

(2000). It is not too late even though talks have disbanded. But it has been said that a hostile takeover cannot be ruled out and ...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Boob Tube Magazine Prototype

decides to breastfeed runs into well meaning friends and relatives who subtly-and sometimes not so subtly-try to talk her out of t...

Increase of Gay Hate Crimes

In 9 pages this paper examines the increase of hate crimes targeting homosexuals and what the federal government is doing about it...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Analysis of George W. Bush's Website

In five pages this paper examines the Bush website in terms of its target audience and evaluates it in terms of persuasiveness and...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Kmart and Retail Competition

In fifteen pages this paper discusses that despite the formidable competition from Target and Wal Mart Kmart has managed to improv...

Inner City Crime Prevention

As a direct result, the likelihood of repeat offenders is greatly lessened and similarly, so is the citys crime rate. In my...

A Light Coke Commercial Analysis

In six pages this paper examines a commercial for Light Coke and then provides an analysis that considers messages, production val...

Franchising of Fashion Cafe

In eight pages a proposed Fashion Cafe franchise is considered in a discussion of its present financial condition, target markets,...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Community Spread of Communism, Chen Village, and Long Bow

In a research paper consisting of seven pages the ways in which early twentieth century communism spread throughout China by targe...

Insight into the Black Panthers

businesses can operate on Sundays.4 The two types of rights have become so intertwined with each other that they often appear...

Racial Violence and Racism

In five pages issues connected to racial violence and racism are examined in terms of a description of various types, ethnic and c...

A Three Hotel Advertisement Analysis

In this essay that consists of nine pages three different hotel print advertisements are compared and analyzed in terms of content...

A Lingerie Ad Analysis

This essay of six pages provides answers relevant to the content of a lingerie ad featured in a popular magazine and also includes...

A Porsche Advertisement Analysis

In seven pages a Porsche magazine advertisement is analyzed with such criteria used as target audience, message, imagery, sociocul...

A Software Advertisement Analysis

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

Tobacco Industry Advertising Goals Regarding Women and Smoking

In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

Formulas for International Exchange Rate

gold or the dollar. This meant that exchange rates were directly related to the value of gold and the amount of gold the nation ow...