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Essays 1111 - 1140

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Women and Consumer Behavior

A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Contemporary Consumer Marketing

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Women and Men in the Sciences: Is There Any Difference in Ability?

cant say for certain, simply because women arent given the same opportunities as men to find out for sure. Women and Opportunities...

Overview of Male Hegemony

she stayed home and managed the house, watched the children and did other work "suitable" for women. Thus, the masculine hegemony...

Economy Trouble, Spending, and Debt

concern1. She points out, for example, that by measuring the ratio of consumer installment credit to disposable income (which, in ...

Overview of Consumer Price Index

inception of the CPI, it has been comprehensively revised on six different times to take into consideration updated samples and we...

Overview of the Network Effect

The same arguments of compatibility and interaction can be seen today widely in the use of infomaion technology software and hardw...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Identity and Fashion

(Hannover and Kuhnen, 2002). Another result was that those dressed in a more formal manner described themselves more quickly than...

Military and Sexual Harassment

who interview military women in any depth is that sexual harassment is pervasive and ... fundament to womens military experience" ...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Technology and Organizational Change

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

Poor Working Conditions and American Consumers

well (Hutchings, 1996). Protective legislation is not usually a practical recourse because it is not usually enforced (Hutchings...

Gender Dynamics and its Changes to the Workplace

brain is more important than brawn, the mentality of both men and women is hard-wired all the way back to our hunter-gatherer/agra...

'Delilah' and 'Salome' Poems by Carol Ann Duffy Compared

matter? Good-looking, of course, dark hair, rather matted; the reddish beard several shades lighter; with very deep lines round th...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Men's and Women's Education and the Philosophy of Plato

people must strive for a knowledge that only comes from being true to ones own choice. According to Plato, men and women both hav...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Oedipus Rex, The Iliad and The Odyssey and how these works relate to Gender

Oedipus. He learned that his predecessor and his wifes late husband, King Laius, had been murdered, Oedipus contends that it shou...

John Steinbeck's Of Mice and Men and Curley's Wife's Death

to pet. Then Curleys wife starts to tell Lennie how soft her hair is and how she loves to brush it because it is so soft, inviting...