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Essays 91 - 120

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Consumer 'Feminization' During the Postwar Years

Nevertheless, professionalizing home economics and consumer science helped the very women it was teaching to stay home to enter th...

Submarino.com Website Analyzed

it refocus efforts to spur sales with limited resources; especially in Latin America, an area in which computer and Internet penet...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

N Gage Market Research Project

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Harley Davidson and 'Hogs' Marketing

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

2005 Big Markets Emerging

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Marketing Automobiles

this. The advertisement features the car with a sound track with the lyrics "I see you baby, shaking that ass" with the last work ...

Overview of the CSPC

In eight pages this paper examines the legislation that was passed which led to the founding of the Consumer Product Safety Commis...

Overview of GNP

In five pages the Gross National Product is examined in a consideration of various components such as total spending by consumers,...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

The Issue of Child Labor

5 pages and 10 sources. This paper provides an overview of the issue of child labor and its use in many different countries. Spe...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

Ford Pinto and Product Safety Management

this car alone (Grimshaw v. Ford Motor Co, 1981). Mother Jones Magazine, August 1977 issue, blew the lid off of Fords deceit by c...

Moving ATandT Consumer Products to Mexico?

to achieve the greatest manufacturing cost efficiencies possible. AT&Ts Dilemma AT&T Consumer Products shared in...

Consumer Behavior and Product Packaging

In five pages this paper examines how consumer behavior can be affected by the packaging of products. Seven sources are cited in ...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...