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Sprint vs. ATandT

These telecommunications giants are contrasted and compared in terms of aggressive marketing and company innovations. Seven sourc...

Andersen Consulting Structure and Management

In eleven pages this paper considers the structure and management of the successful consultancy company, Andersen Consulting. Fou...

DuPont's Investment Potential and Leadership

In twenty pages this paper examines DuPont's present and future need for effective leadership and also discusses the investment po...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

An Examination of American Management Systems

This paper considers the company and its consulting project problems especially as they pertain to European contracts. There are ...

The New Health Care and Columbia/HCA

Managed care has caused an upheaval in the way medical services are delivered in this country. This paper discusses the largest su...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Comparison of Coconuts Music and Specs Music Corp.

In eleven pages this research paper contrasts and compares these Internet music retail companies. Seven sources are cited in the ...

Case Study of Famous Amos Chocolate Chip Cookies

In four pages this company is examined in an overview that includes problem analysis and long term success recommendations Famous ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

Marketing Focus of Bell Atlantic

In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...

Global Telecommunications Launch of Iridium LLC

In ten pages this paper discusses the successful launch of Iridium LLC telecommunications company in a consideration of its past, ...

Iridium LLC

In ten pages Iridium LLC telecommunications company is examined in a corporate overview. There are twelve sources cited in the bi...

Employee's Severance Package Request

In five pages this paper discusses a fifteen year middle management employee's company request for a severance package. There are...

ATandT

the goals and then to assign accountability for the performance of the steps. Objectives are identified that are quantifiable and ...

Business and Corporate Strategies of The Body Shop International

company officials and many industry observers appear to believe that the problems are just a natural part of the companys growth p...

Three Fictitious Modern Dance Troupes

In five pages this paper creates three modern dance companies each based in New York City and incorporating influences of Merce Cu...

Overview of Fraudulent Health Care Reimbursement

In ten pages this paper discusses fraudulent health care reimbursement and the impcts upon the public, insurance companies, and go...

1998 Plans Available at Weight Watchers

Their intention is to teach methods that are directed at lifestyle changes, with the presence of a support group that will result ...

Resin Identification, Plastics, and Recycling's Chemical Processes

In five pages this paper examines differences in recycling plastic by DuPont, Goodyear, and Heinz companies based upon Resin Ident...

Jonathan Harr's A Civil Action

In 12 pages this essay considers the five families who brought a lawsuit against the chemical companies responsible for poisoning ...