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Essays 91 - 120

Ethical Perspectives on Factory Farm Raising of Animals for Human Consumption

with the profits generated from their production of greater importance than the care and welfare of the animals (505). During the...

Media Stereotyping of Race and Gender

freedom that I am today had I not begun to oppose that gendered notion of learning that suggests that politics is the realm of mal...

Twitter Examined as a Medium in the Context of McLuchan

view of messages has focused on their content, looking at what there were saying, with little attention paid to the media itself. ...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

The Meaning of Life

The media can have a direct impact on our understanding of the science...

Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Dangerous Minds Movie and Gender

well into adulthood. However, Lorber points out, "Individual actions construct social institutions and therefore... changes in in...

Evaluation Theory in Academia

This 25 page paper discusses the field of evaluation with regard to academic programs. The paper includes a literature review of p...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Two Different Income Statements

sheet. Table 2 Total direct costs Manufacturing costs (a) 4.9 Units sold (b) 345,000 Cost of goods sold (a x b) 1,690,500 The v...

Policing: Solving Problems

about the problem. Once the problem is discretely defined through analysis, the team would generate possible solutions through bra...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Media's Gender Bias and the 'Smurfette Principle'

"Blue," the dog is a female. The Smurfs have a cast of all males except for one Smurfette. The roles these characters...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Mass Media Reflection in the Work of Keith Haring

In five pages this paper discusses how the ideology and concept of Keith Haring's work can be interpreted as a mass media product....

Mass Media and Visual Communication

ethically questionable tactics to sell the companies products. While the Nike Corporation promotes an active image and lifestyl...

Mass Media and the Military

and the technology in Star Trek has evolved, its primary premise has not. The fundamental concept holds that peace must be mainta...

Mass Media and Agenda Setting Theory

In seven pages this paper discusses mass media and whether or not it sets an agenda regarding how information is reported to the p...

Habits and Mass Media Analysis

In five pages this paper analyzes how mass media determines habits and what represents pleasure through what it labels as entertai...

The Concept of Popularity and the Views of the Mass Media in England

9 pages. This paper provides an overview of the way in which the idea of popularity has changed over the past 50 years, with a fo...

The Mass Media and Audrey Hepburn

In five pages the ways in which Audrey Hepburn exerted mass media influence in her various careers as an actress, icon of fashion ...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Contemporary Issues in Mass Media

magazines and newspapers collectively determine "which items of information hold significance for society" (Tenorio, 2002), thereb...

3 Issues Regarding Popular Culture and the Media

basis for women to be perceived within the myriad literary components, the feminist critical theory serves to create a semblance o...

The Perpetuation of Globalization By Mass Media

information age but an undying faith in the perception of the promise of technology. Such a faith has served as the rationale behi...

The Influence and Impact of Mass Media

become homogenized and less diverse or controversial. The result is that fewer diverse opinions and reports are presented to the p...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...