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Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

A Study of Kuwaiti Women and Breastfeeding

just blame bottle-feeding for a childs rotten teeth). Second, from a cultural and societal standpoint, breast-feeding seems to be ...

American Airlines' Marketing

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

Health Care and an Application of Distributive Justice

Where Philosophy and Reality Meet Accessibility to and the cost of health care have been overriding issues...

Language Testing from Qualitative and Quantitative Perspectives

differ. Any form can be instrumental in returning lower-than-optimum scores on language tests. Teachers sensitive to the c...

A T.A. Stearns' Virtual Team

Two of the programmers considered entering the technique as an employee suggestion, for which the company pays cash awards. The v...

Ideas and Economics

up embracing them. When it comes to this particular theory, the authors are definitely correct. History points out that id...

What is Meant by Good Research?

to be considered, and any relevant disclosures made, as seen with medical research (MRC, 2000). The first stage is the formation...

Improving the Mental and Physical Health of Hispanic Adolescents

This 3 page paper provides a discussion of a few methods proposed to improve the health of Hispanics of adolescent age. This paper...

Hispanic Students Health

This 3 page paper provides a discussion of a few methods proposed to improve the health of Hispanics of adolescent age. This paper...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

Qualitative Approach to Developing A Project

This research paper pertains to a project designed to develop an associate minister's ministry. The writer describes the qualitat...

Designing Research

The paper presents an outline for research. The outline presents the research purpose, a proposed methodology using an online surv...

Southeast Asian Students, Community Colleges

This research paper focuses on the needs of Southeast Asian immigrant students attending community college. The writer recommends ...

Overweight Youth

The percentages of overweight and obese children and youth is alarming. About 17 percent of American children and adolescents are ...

What is the Effect of Training

Companies spend millions of dollars on training manages and employees every year but there have been very few methods offered that...

Stop Smoking in Psychiatric Ward

Numerous articles conclude that people who have mental health disorders are more likely to smoke than people who do not have such ...

Change Management Case Studies

This essay reports the experiences of two companies that wanted and needed to make changes. The managers in one company adopt more...

Nurse Education Trends

There are two topics discussed in this paper. The first part briefly explains several types of instructional methods. The second p...

Semiotics and Multimodal Discourse Analysis

In a paper of seven pages, the writer looks at multimodal discourse analysis. This unique type of semiotic method is examined, and...

Urban and Public Policy Evaluation

In a paper of eight pages, the writer looks at urban and public policy. Impact evaluations are carried out with an emphasis on res...

Counseling and Approaches

In a paper of three pages, the author reflects on the use of different approaches in counseling. These approaches include the emp...

Performance Management and Measurement

In a paper of four pages, the writer looks at performance measurement and management. Different methods are explored. Paper uses f...

Hysteria and Free Assocation

This paper is based on the book, Pioneers of Psychology by Francher and Rutherford. The paper discuses different issues about free...

In-Depth Discussion CBT

This essay provides an in-depth and comprehensive discussion of different aspects of cognitive behavior therapy beginning with the...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Adolescent Obesity in Canada

This research paper focuses on the problem of overweight/obesity and its prevalence among Canadian youth. The writer also discusse...

Effects of Raising Minimum Wage

This paper addresses two related topics. The first claim is that more money does not solve financial problems and the second claim...

Nursing and the Use of Statistical Research

In a paper of four pages, the writer looks at nursing research. Nonparametric and logistic regression methods are explored. Paper ...