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Essays 1981 - 2010

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

IMO's ISPS Code and International Maritime Security Issues

after 9/11, William A. ONeil, the Secretary-General of the IMO, proposed a "Review of Measures and Procedures to Prevent Acts of T...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Is the Study of HRM in an International Setting Still Relevant in the 21st Century?

practices then it is HRM rather than international HRM that may need to be studied by further HRM managers as it is certain that i...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

An Introduction to Studying International Relations

International Relations is studied looks at the way in which the different relationships between the international parties, whethe...

Realism and Liberalism in International Relations

International Relations is a topic which comes under the broader heading of political science, but is the subject really a science...

Challenges to International Supply Chain Management

International supply chains are becoming increasingly popular. The writer examines some of the challenges faced by the management ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

APRN Working to Their Full Extent

This paper offered a position paper on the topic of allowing Advanced Practice Registered Nurses to practice up to their knowledge...

London Clubs International and WACC

London Clubs International the figures for the latest set of accounts tell use that there is a total of ?2,781 in equity. There ar...

UK Tourism Marketing

to avoid placing a particular perspective on an area which may limit the potential. This means there is a need to attract a wide r...

Australia's International Arbitration Law and Commercial Arbitration Law

and Enforcement of Foreign Arbitral Wars (the New York Convention), the UNCITRAL Model Law and the Convention on the Settlement of...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Globalization and International Institutions

of "multilateralism" had become unacceptable and restrictive to the freedom that the U.S. thought it deserved (Stewart, 2001). Ou...

Twenty Three Questions on International Finance Answered

The equation is Ks = Krf + B ( Km - Krf). Here Ks is the rate of return required, Krf is the risk free rate, usually measured...

United Kingdom's Children's Clothing Design Business Potential

label (Conti, 2003). The sourcing for this market had already changed with the Zip Project with a greater emphasis placed on fashi...

Economics, Globalization, the Environment and Social Justice

the social justice advocates and academicians who claim that this isnt necessarily the case, as well see in this paper. Be...

Arms Control Agreements and International Law

accord with previous established treaty accords. For example, Iran is currently challenging the dictums of the Nuclear Non-Proli...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Law Choice and Applications in International Commercial Disputes

a decision which is based ion evidence resented to them, and without the use of their own knowledge of a matter (Goode, 2000)....

In Favor Of The Aristide Government

p. 15). Financial backing is one of the most critical components of such an objective. The U.S. Agency for International Develop...