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Essays 151 - 180

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Will a Trade Agreement between Australia and ASEAN Increase Trade for Australia?

was partly explained by the already existing trading relationship with Singapore, where there where relativity few barriers. ...

Developing a Project Budget

direct cost. Implementation will see other direct costs in addition to labor, any equipment that is bought and installed, enginee...

Questions on the Way Wal-Mart Has Expanded in the International Market

expansion easy, this was the first foray into the international market and it was realised that there would be a substantial diffe...

Investment Assessment for Caledonia

and Elliott, 2007). This means that the actual amount spent or available in the bank account may not be the same as the accounts s...

The Results of South Africa Hosting the FIFA 2010 World Cup

Manzenreiter, 2006). However, there is no certainty that there will be positive impacts, Bohlmann and Van Heerden, (2008) points o...

Volunteer Tourism

The majority of literature on volunteer tourism focuses on the potential positive benefits resulting from the two advantages. Howe...

Consideration of the Brazil for Investment by a Biomedical Technology Firm from the United States

These types of development are reflected in the healthcare that is demanded and expected (Bilton et al, 2006). In terms of the so...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Choosing a Healthcare Intervention

have a side effect. For example, if this is occurring in an area where there is fluoride being added, and the process will strip t...

The Benefits of Adopting a Management Information System

the organization as well as monitoring some of the other production measures (Yennie, 1999). The particular uses can be tailore...

Example of Using the Exchange Rate Models

one country has an inflation rate that is 5% greater than the other, the country with the highest inflation rate will see their cu...

Assessment of the United Kingdom as an FDI Host Nations for R&D in Biotechnology

development facility. It is assumed that one country that the firm will not consider is Germany. The existing partnership is in th...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Climate Change and Technology

in opinion over the last few decades, with a general acceptance that it is the human influences which is causing damage to the env...

The Neo-Liberal State, Developing Nations and Globalization

favor private ownership of private property rights, the rule of law and free trade policies (Harvey, 2005). These policies should ...

Harley Davidson - Strategic Analysis and Choices

gains a high level of commitment from its customers. It is well known that many Harley Davidson riders would not consider riding a...

Culture within an Organization

cook the meat for a hamburger, another may toast the buns, a third person puts condiments onto the buns, another will wrap the ham...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Leading Indicator Forecasts and the Airline Industry 2009 - 2011

pace of the increase. The current low rates are a reflection of the economic climate, where the Federal reserve has a very low bas...

The Global Recession 2009; The Causes and Subsequent Government Policies

it, or insufficient regulation. Looking at the current regulation it may be easy to argue that the cause has been under regulation...

Capital Budgeting Case Study

but unlikely to be used alone, the company will also want to look at the potential for profit. The payback period is also a tool t...

Using a Balanced Scorecard in a Bank

dimension is the customer perspective. The measure here will be the brand perceptions of the existing customers, the bank is movin...

Financial Trend Analysis in Healthcare

and Adnan Kisa (2006, July-September). Wasteful use of financial resources in public hospitals in Turkey: a trend analysis. The...

Assessing a Proposal for a Contract

The writer looks at when a government agency may use cost analysis to assess a potential contract, and the risks and potential re...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...