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Essays 751 - 780

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Segments and Their Significance

and habits. Therefore, to target internet marketing, if not seeking a niche market there is necessity to look at who is likely to ...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Children and Marketing

perceived. With a lack of purchasing power themselves their role must be to influence those whop do have that purchasing power. T...

Market and Mortgages that art Sub Prime

the past five years, a credit score lower than 660 or even a high debt-to-service ratio (Bankers Online, 2002). The proble...

A Business Assessment

and can be used to break down the population into smaller more similar groups. Demographics are objective measures such as age gen...

Australia's Holden and GM's Resurrection of the Pontiac GTO

In eight pages this paper discusses the resurrection of the Pontiac GTO by General Motors with construction taking place at Holden...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Analysis of Krispy Kreme Doughnuts Inc. Positioning and Target Market

interesting to note that this market shows the opposite trend when compared to a perceived rival; Dunkin Doughnuts, where the lowe...

Czech Republic Sales of Widgets

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Latin American Countries and Marketing

is much to be said about this from the cost-saving nature, such strategies simply do not take into account the cultural nuances or...

An Analysis of Target

is described as a process that influences subunits to behave in certain ways that will lead to the corporate goals (Barnat, 2010)....

Political Assessment of South Korea

started by the previous president Kim Dae Jung, with significant attempt to engage with North Korea, and harsh criticism of the US...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Comparing the Potential Benefits of Outsourcing and Retaining an In-House Warehousing System

be accompanied by a transfer of control over the stock (Mintzberg et al,2008). 2. Options and Analysis There are some potential...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

Market Assessment of Cadbury and Electrolux

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...