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Essays 601 - 630

A Burger King Analysis

In five pages this fast food franchise is evaluated in terms of parent company Diageo background, franchisee details and a SWOT an...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Italy's Hair Care Market and L'Oreal Elvive

in prices (The Economist, 2003). The measurement of the price increases has been controversial with different bodies measuring it ...

Analyzing Italy's L'Oreal Elvive

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

Rechargable Value Card Marketing Plan

who have credit cards may feel a little frightened about letting that information out on a website (even if the web site is secure...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Analysis of Alaska Retailers Subway, Wal Mart and IHOP

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...

Student Submitted Case Study on the Jim Thompson Thai Silk Company

argued that there are only two forms of competitive advantage, that of cost advantage, where a company can produce goods at a much...

South African Breweries' Recommendations

are dependent on emerging markets state of evolution. * South African capacity may be underutilized by 2001 (Johnson and Lawson, 2...

British Tourist Attraction the Cutty Sark's Marketing Plan

carry wool from Australia before being sold to the Portuguese in 1895 and renamed the Ferreira. It was not until 1922 when a forme...

Mondavi Wine Marketing

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

The Development of Frito-Lay's Sunchip Snack Line

first step is to conduct a SWOT analysis of the product. 2. SWOT Analysis. A SWOT analysis looks at the strengths weaknesses o...

Place of General Aviation

than to the commercial sector (Interest in General Aviation Really Takes Off, 2003). NetJets provides a good example of a g...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

General Aviation

general aviation rather than to the commercial sector (Interest in General Aviation Really Takes Off, 2003). NetJets provid...

United Kingdom's The Daily Mail Newspaper

may be seen as a strength especially when selling certain types of advertising. There is also a very strong presence in th...

Analysis of Intel Corporation

technology, the more likely competitors will flood the market with less expensive versions of the same product. So although compet...

Estee Lauder Company

$100 million (Born, 2000). The main products are fragrances with Youth Dew as the single most important. The Threat of Current Co...

Analyzing Wal Mart

is to increase the market share as well as increasing efficiently in terms of profits for shareholders. The strategy and goals of ...

Ethics and Business Case Study Evaluation

policy that went to being kind and fair to their staff? In fact, in the case study it is noted that some staff hired turned down p...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Case Study of Eastman Kodak

$3 billion in the next three years acquiring and investing in digital technologies (Perlisky, 2003). George Eastman founded...

Analysis of Intel

there have been plenty of legal problems besetting the company, mostly from rival Advanced Micro Devices (AMD) (Hoovers Company Pr...

Australia Telecommunications Company Telstra Corporation Ltd

aggressive growth strategy. However, to look at how the company can continue the strategy we needs to look at the position of the ...

Sugar Industry of the United Kingdom

1996/7 1997/8 1998/9 1999/0 2000/1 Consumption in millions of tonnes 2.396 2.327 2.304 2.309 2.323 2.337 In looking at the perfo...

Morgan Stanley Changes

firm on Wall Street (League Tables, 2004, Morgan Stanley trails no other competitor in terms of technological factors that could a...

Sprint's E-Commerce Strategy

2004). 2. E-Commence Strategy The company has a very string presence in the internet. The aim is to promote the business as well ...

Harvard Case Study 9 681 095 on Sensormatic

for Sensormatics unskilled workers. It does nothing to alleviate the uncertainty in the oil industry regarding plastics manufactu...

Business Studies Issues

When looking at strengths we are looking for the best points of a business. These may be in terms of operational issues, brand ima...