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Essays 91 - 120

The Case Against Affirmative Action

Yet, while affirmative action makes sense in theory, it has not fared well in practice. Also, if one takes race into account, one ...

Comparison of Greek Art: Getty Villa Museum

the colors, whereas the Storage Jar with Achilles and Ajax Gaming is a black figure painting because the figures are in black. Des...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

News Articles/Geography

Middle East looks like as well. In returning to what one would assume Iraq looks like it can be perceived as a very organically sh...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Starbucks In South Korea

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

Modern Gladiator Days

pankration matches were held in a confined arena space with a referee presiding or few rules beyond the prohibition of eye gouging...

An Analysis of the Kudler Website

appealing. It is oval and in the interior is contained in large script lettering the word Kudler. Underneath in small block print ...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

Website Analysis: Tobacco-FreeKids.Org

lawsuit against the major tobacco companies" (Big tobacco: guilty as charged, 2006). The lawsuit found that tobacco companies have...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Starbucks Website

to find the companys website without having to go for a lengthy such. Chaffrey (2004), also notes that listings with search engine...

Staffing in a Food Court

This 3 page paper looks at some operational issues which may be faced by a canteen on a college campus. The paper looks at matchin...

The Galileo Project

including book sources by Hale, Cochrane and Biagioli, who have published sources on this subject. Though the author of the cite...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Evaluating 2 Nursing Web Sites on EBP

researchers (JBI, 2008). This section of the site also addresses the topic of "Research Training" and the availability of scholars...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

Mood Disorder: Case Study

Being a temporary mood lifter, marijuana actually creates even more of a problem for someone experiencing the throes of major depr...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Medical Coding

classify medical errors (Pace et al., 2005). In fact, there are taxonomies to classify errors but they are not standardized (Pace ...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Sports Markets and Demand Forecasting

for a number of reasons. For instance, when one takes a superficial look at any given culture, it seems as if there are certain "c...

Small Businesses and E-Commerce

has transformed many aspects of the world. Chief among these, of course, is the manner in which business is conducted. While busin...

Nadia Comaneci and Her Life as a Gymnast

Accounts from Nadia's own book and website claim that her childhood was a desirable one. Yet, critics claim that her coach was to...

Maori Culture and Crime

as the concept of the constructionism explanation has formed the basis for many social polices and programs that are in place to t...