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Essays 391 - 420

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

The SCM Agreement and Injury to Domestic Industries

Howse, 2005). The SCM defines domestic industry as were the there is an industry where the production of the like products make u...

Information System Case Studies

a greater advantage than ever before when it comes to project management and related processes. This is because these tools have t...

21st Century Computing

are able to handle tasks that previously seemed to be manageable only by human intelligence. This is due in large part to dramatic...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

Military Surface Mail Processing: A Plan for Change

Increase manpower allocated to military surface mail distribution, especially in times of international conflict; 3. Shift schedul...

New Business Concept - Mobile Brake System Servicing

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Changing the Way Costs Are Allocated for a Burger Restaurant

The way that firms choose to allocate costs can impact on the perceived production costs for any product. Utilizing the example of...

T-MOBILE AND SPRINT MERGER: A BOOST FOR SHAREHOLDER VALUE OR DOOMED TO FAILURE?

with Verizon and AT&T in terms of size and territory covered. Such a merger would also unify resources and consolidate certain mar...

Critical Incident Management - An Overview

and degrees of obstacles which one might face and then preparing strategies in accordance with the parameters of those categories ...

The Morey Unit Hostage Crisis: Risk Management in Corrections

and seized the units tower", resulting in a hostage crisis that would not be resolved for some 15 days (National Institute of Corr...

Live Cycles of Products and Projects

stage. The company may add to their distribution channel during this stage as consumers (or other businesses) purchase the product...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

Strategies for Pricing and Distribution in a New Mobile Mechanic Business

in order to gain the purchases from the former customers of the competition, with the aim of keeping them when prices are increase...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Strategic Management

Who will do what and when will they do it. The action/implementation plan includes processes and procedures for measuring success....

Product and Financing Outline for a New Peruvian Restaurant

complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...

A Case of Variable and Fixed Costs - Assessing Contribution and Breakeven Points

as the lease or rental costs, these remain the same regardless of production level. Overheads also include costs such as utility b...

SPRINT, T-MOBILE AND SHAREHOLDER VALUE

on shareholder value, despite potential issues such as cost cutting, redundancy elimination and, in the case of T-Mobile and Sprin...

Mobile Phone Use by Drivers

if talking with someone in the car and not on the phone. A meta-analysis by Brace, Young, and Regan (2007) found that talking on...

Strategies for Lesson Planning

be able to apply them outside the classroom. Prior knowledge is has a great deal of influence on how a student interprets new know...

Proposal for the Setting up of A Mobile Garage Services Firm

(Freedonia, 2010). By 2007 there were 250 million vehicles registered as on the road in the US, indicating a high potential nation...

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Driving Forces for Mobile Commerce

a check and his cell phone, takes a picture of the check, and reverses the process to sit in his chair again. He has just made a d...

Personal Gap Skills and Knowledge Assessment

day-to-day basis, often without the ability to prepare. The management of products and services is a novel week area. This requi...