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Essays 1951 - 1980

Global Marketing and Ethical Issues

This research paper consists of seven pages and considers global product marketing and the ethical considerations involved in such...

Issues Surrounding the Tobacco Trade

U.S. tobacco. The tobacco industry is also a significant part of the U.S. economy as well. With 21 States and more than 2...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

TV Commercials from the Fifties and the Nineties

things change so have the commercials aired on TV. To see just how much advertising has changed, tune in to TV Land, a cable chann...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Macroeconomics and the Impact of Trade Deficits

In ten pages this paper discusses how trade deficits serve as Gross National Product indicators and considers the global economic ...

1990s and Increasing Economic Competition in the United States

In eleven pages this paper is written from 1989 worldview perspective and considers how America can become more economically compe...

Italy's Economy and History

In ten pages this research paper examines Italy in an overview of history, politics, and economics with trade, Gross Domestic Prod...

NPD A Cross National Comparative Study

In five pages the processes of product development in the U.S. and Japan are discussed through the development of nine hypotheses ...

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...

Samples of Professional Writing II

In five pages this paper provides samples of how professional memos and business letters can be formatted and successfully writte...

Sun Rize Fruit Drink Marketing

route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...

Rogain Magazine Advertising Fallacy

In two pages this paper presents the product Rogaine's promise of hair regrowth as an example of magazine advertising fallacy. On...

Comparative Analysis of the U.S. Economy

In eight pages this paper compares the 1987 and 1998 U.S. economies in terms of such indicators as inflation, the rate of unemploy...

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

GDP Percentage and Government Spending

In eight pages this paper considers the federal government's 1998 budget deficit disappearance and speculates the value of linking...

Overview of the CSPC

In eight pages this paper examines the legislation that was passed which led to the founding of the Consumer Product Safety Commis...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

The Issue of Child Labor

5 pages and 10 sources. This paper provides an overview of the issue of child labor and its use in many different countries. Spe...

Popular Culture and Mass Media

In eight pages this paper examines how mass media affects social perceptions regarding products, politics, and people. Five sourc...

Telecommunications and Internet Browsers

In eight pages this paper examines Netscape and Microsoft Internet telecommunications browsers in a comparison of product capabili...