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Essays 181 - 210

Internet and Music Sales

In twelve pages the business of selling music on the Internet is examined in a consideration of competitive advantage and a compar...

Evaluation Program Strategy Application

In thirteen pages an Acme senior management proposal regarding employee flexibility similar to Chubb Group of Insurance Companies ...

Erecruitment

In twenty two pages this paper discusses recruitment via the Internet in a consideration of strategy and competitive advantage. T...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Analysis of Dell

The writer examines the position of debt in 2010, looking at the competitive advantages that they have been able to retain, the wa...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

The Strategic Advantage of IT

or why not? Give a real-world example that supports your argument. As far as competitive advantage is concerned, Garr claims tha...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Positive and Negative Aspects of Pharmaceutical Industry Acquisitions and Mergers

the sellers market is under pressure both by national governments and US health maintenance organizations (HMOs) to hold minimize ...

Autocracy v. Participatory Management Effectiveness

In eleven pages this paper argues that autocracy or dictatorship is inferior to participatory management in this consideration of ...

Business and Competitive Intelligence Techniques

In twelve pages business is discussed in terms of competitive intelligence techniques and their value, with applications, advantag...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Lockheed Martin Tactical Aircraft Systems

In eight pages this paper features LMTAS in a consideration of how competitive advantage is maintained. Fourteen sources are cite...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

AIRBUS, BOEING AND SUBSIDIES

But is this true? Is Airbus the villain in this while Boeing sits aside without the lucrative financing its competitor can get? As...

How Can Harrods Maintain Its Current Reputation Competitive Advantage?

the way in which the company can grow and balanced the need for growth with the ability to retain its exclusivity. This is a diffi...

Zara Strategy

brand many only occupy a single place in the marketing mix matrix: a company cannot be seen as bargain basement as well as premium...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

Cultivating Core Competency at 3M

stated goals of strategy. Strategy not achieved is rampant today in many organizations, as Norton (2002) notes. Criteria for ass...

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...