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Essays 511 - 540

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Managing Climate Change In Developing Countries

heavy rain (UNFCCC 2007). When sea water gets warmer, the oceans can expand and affect coastal areas (UNFCCC 2007). This report id...

Kudler Strategy Plan with WBS and Gantt Chart

will not facilitate rapid growth without any other strategies, this is the way that the firm is already competing and there is a d...

Two Approaches to Business Strategy

In a paper consisting of eight pages two approaches to business strategy are examined as reflected in the articles 'The Concept of...

Financial Topics

In twelve pages finance topics including organizational cash flow, the DuPont assessment model, fund managers and mutual fund port...

Strategies and Performance of Caterpillar Inc.

of loans to help dealers sell their equipment as well as insurance and other related services. This support initial sales and ongo...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Toyota 2004 - 2009 This 16 page paper is written in two parts and considers

the position and changes within Toyota between 2004 and 2009. The changes and continuing aspects of strategy, competitive advantag...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

IT's "Bleeding Edge?"

to an end, rather than being an end in itself. The statement arises from consideration necessary in strategic planning, and of co...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

A Case Study Concerning the Move to Electronic Patient Records

The aim is to change the NHS culture to an information culture that will maximise recourses through an appropriate infrastructure....

Google’s Decision to Launch an Operating System

strategy to be successful, attracting the same customers to make use/purchasers of the new products the company is best served by ...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

Competitive Strategies and Forces

The first force is the threat of a new entrant into the market. There are few barriers so this is a real possibility, indeed, the ...

Strategy of Disney

which to compete. The success of the films have supported and created new markets, the Theme parks in the US are part of the Dis...

Military Strategy of the Gulf War and Outcome of the War

In twenty three pages this research paper examines the military strategy of the Gulf War from a sociopolitical perspective and con...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Explaining Economic Growth In China

Following ascension to the World Trade organization China has displayed impressive economic growth. The writer looks at the strat...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

DHS Strengthen Strategy

goal is to prevent the acquisition and use of deadly chemical, biological, radiological, and nuclear materials (CBRN) (Department ...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Dell 2001 - 2020

increasing competition as well as a changing commercial environment. However, change does not stop, it is continuing. Furthermore,...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Lay Off Strategy

takes to improve the competitiveness, the efficiency, and the productivity of their company by reducing the number of employees wh...