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Essays 151 - 180

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Major Corporations and International Expansion

In fourteen pages this paper examines the process of large companies deciding to embark upon global expansion with cultural divers...

Global Entity of Disney

men (Thomas, 1976). But prosperity was not enjoyed for long, as soon after the war, his company was in debt to the tune of $4,300,...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Coffee Industry Impact of Starbucks

in existence although the company planned to add another 75 that same year (Teitlebaum 133). The company anticipated that such exp...

Creation and Development of the Universal Music Group, Formerly Known as MCA

independent music publishing giant Rondor Music in the summer of 2000 from its co-founders Herb Alpert and Jerry Moss, it became t...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Merger Between McDonnell Douglas and Boeing

to find a better way to position themselves in the global economy. This merger accomplished the goal. Boeing had experienced the ...

Sweetwater Sweets' Expansion

Of the four, one is questionable in quality and another is relatively new without an established customer base. Kilwans does some...

Globalization and Marketing Question

have less well-developed sources of market information than are available in the US: "it is often difficult to locate research da...

Overview of India's Tata Consultancy Services

Service offerings are geared toward specific industries ranging from finance, to telecommunications, to pharmaceuticals (TCS (b), ...

Eight Business Concepts and Definitions

as a chicken payment for a sack of potatoes, but it may also take place in a far more complex setting, such as the use of a commun...

Global Development, Business Strategy, and Negotiating Position of Hindustan

organizations again began seeing India as an attractive site of operations. Any of the emerging markets under consideration...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Aspects of International Financing

2001, Harley Davidson captured about 9 percent of worldwide revenue from bike sales.iii But, in the first quarter of 2002, bike sa...

Strategic Alliance Argument

the potential disadvantages. The product the is sold is currently seen as a market leader. The first mover advantage has been real...

Timex Watch Company Analysis

upscale and costlier models as well (Mohan, 2001, PG). Timex has successful expanded into too many international markets to list,...

Analysis of Starbucks

a prosperous business. The coffee houses initiated by Starbucks combined the European custom of coffee houses with the American ta...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

Mission Statements And Employee Behavior

the rules regarding overnight shipments - no more than 200 units could be shipped overnight, but, even so, John remembered the m...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

L.L. Bean and Call Center Issues

L.L. Bean has been known for nearly a century for its high-quality and long-lasting outdoor wear that falls more easily into the c...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

The Call for Exemption from Government Cost Disclosure Requirements

5 pages and 1 source used. This paper provides an overview of the attempt by one company, the Cajun Company, to justify their cal...

Accounting Questions

be the level of the retained earnings. This is shown below. Assets Liabilities and Equity Current Assets Current liabilities Cash...