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Essays 271 - 300

Disabled College Students and Curriculum Development Strategies

to successfully mainstream disabled college students into regular higher education classrooms, there exists a great need to make t...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Article Review on School Restructuring Concepts

is good, but that there is not one particular solution to the problem. In some way, this is one way of not taking a particular pos...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Sony Corporation Restructuring Case Study

his entrepreneurial style even though the company had evolved past the structures and strategies associated with entrepreneurial c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Corporate Restructuring at Sony Corporation

believed to be a temporary fix until an organizations leadership got its bearings, these days, corporate restructures are consider...

Overview of Indian Gaming

among Indians has actually risen during ... the gaming boom" (Welker, 1997). There are more than 200 tribes with gaming establish...

LEADERSHIP IN ACTION SIMULATION

broken into three "teams," headed up by the project manager (James Argyle) and the logistics manager (Brian Kervor). The marketing...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Canada's Regionalized Health Care System

others did not. Alberta was one province that did not comply and they lost $3.5 million of federal funding (Clement, 2007). After ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Human Resource Strategy for the U.S. Army

has fostered and encouraged the me-attitude. Every country should require service from every citizen as Israel does. The strategic...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Motivation And Reward Systems

on the job. Some even offer pet insurance as one of the newer incentives. Which combination of benefits a company offers is diff...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Psychoanalytic Theory

ego as an entity unable to maintain control over itself; social and individual psychology are one and the same; organizations are ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...