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Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

The Health Care Industry and Electronic Communication

one technologically based communication modality-e-mail, a web-based forum, and so forth- involving patients and health care provi...

Organizational Leadership and Politics

ahead and enjoy the practices of the past (or those of recent government bailout recipients), but not to flaunt them too flamboyan...

Why Did Constantine The Great Choose To Build His Eastern Capital Where He Did?

sea and easily fortified by land was brilliant strategy. It commanded the trade route between the Mediterranean and the Black Sea...

Adding an Athletic Trainer to the Sports Medicine Clinic

increase; third-party payers strive to keep payments as low as possible; individuals seek to enhance performance or gain the great...

Proposal for an Addiction Treatment Center

Programs and Addiction Treatment Centers, 2007). Breaking addiction to these and other abused drugs often requires medical interv...

An Admission Essay for Premedical Studies

The fear in my grandmothers eyes and my mothers sobs did not see to dispel him from his cautionary discussion, one that was design...

Medical Coding

classify medical errors (Pace et al., 2005). In fact, there are taxonomies to classify errors but they are not standardized (Pace ...

Depression - General Overview

weeks in duration and exhibit at least five of the following symptoms: * You are depressed, sad, blue, tearful (Holisticonline.com...

Overspecialization in Medicine

than 40% of current graduates from U.S. medical schools expected to enter generalist practice, the projected physician workforce w...

Improving Organ Donation Through Clarification and Education

biology alone (Koppelman, 2003). It involves equally complex realms of metaphysics, social values, and religious beliefs (Koppelm...

Medical Ethics (Case Study Analysis)

see two broken femurs without any explanation whatsoever. Also, in the hospital, no one is asking why the child may have broken bo...

Dementia

emotional (limbic) memories are affected, and the last group of memories to be affected as the "motor or more reptilian memories,"...

Hospital Risk Management - Consent Forms

wrong way to think about it, instead, physicians should look at this "formality" as a way to communicate with the patient (Yale-Ne...

Medical Jargon as a Communication Barrier

Bagley looks at the problem as rather simplistic and uses the example that it is just as easy to say that word kidney as it is to ...

Information Needs Of Doctors And Nurses

it comes to orders, medications, tests, transfers and so on. Another problem for both physicians and nurses is identifying all p...

Ethics of the Ford Pinto

deaths resulting from the Pintos faulty design because no one at Ford could know the future. Certainly design engineers did not i...

Family Nurse Practitioner

either ill or injured, and therefore requires the aid of health care professionals. One might also feel that "person" underscores ...

Ethics of the Ford Pinto

design engineers did not intend for the Pinto to be dangerous in rear-end collisions, so the Kantian perspective essentially would...

Canada and Electronic Order Entry

and harmful adverse drug events dropped to 0.03 per 1,000 doses from 0.05 per 1,000 doses. This equals the prevention of one harmf...

Impact of Managed Care

that the government did not intend when establishing Medicare in the 1960s. At present, Medicare virtually rules all of Ame...

Home Health Agency Information Technology Upgrading

means of the company. Current Work Process Purpose of the Work Process The "home health" sector of the health care industry...

English Law Medical Case Study

to Mrs Jarvis was adequate, this was a treatment to alleviate her condition, but it was also wring, if she were pregnant she was o...

PhysicianOffice Software Business Plan

health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a ha...

Patient Outcomes and the Collaboration Between Physicians and Nurses

often a factor in nurse/doctor communication. Nurses can bring power to nurse/doctor interchange by harnessing the power of lang...

Physician Induced Demand: Examples From Obstretics

on physician induced demand. Turcotte, Robst and Polachek (2005) observe the relationship that exists between the cost of a servi...

Nestle Case Study; Baby Milk Formula in the Developing World

the entire issue was handled along with the mistakes hat were made. 2. Position Paper There are clearly arguments for an against...

Positron Emission Tomography (PET): The Potential Pitfalls of Reimbursement

availability of such reimbursement, however, comes the potential for certain pitfalls. Those pitfalls include the overuse of the ...

Policy Proposal: Preventing Assault

you have a potentially volatile atmosphere" (Hughes, 2005). Kowalenko, Walters, Khare, and Compton (2005) surveyed 171 ED p...