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Mac v. IBM

one was more portable and business people bought them up so they could carry their computer with them when they traveled. Compaq a...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Marketing Ethics and Their Evolution from 1960 until 2001

2000, p. 40). Nucifora believes that the best evidence of Kilbournes premise is Nikes extreme success with $120 footwear to fill t...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

1920s' and 1990s' Similarities

feeling that was captured in many parts of the world. The Roaring Twenties was a time of prosperity and celebrations. The 1920s ...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Consulting Business Marketing

agencies offering similar services offer courses that run six to eight weeks at a cost of a few thousand dollars, and this is defi...

American Economy and the Impact of Semiconductors

conduction band and the valence (1997). Semiconductors have become important largely due to the advent of the computer. O...

Commercial Real Estate and Corporate Finance

real estate market is difficult to predict as the economy goes through a variety of twists and turns. Analysts suggest that losses...

Clorox and Glad Bags Products

or Zip-Lock, its chief brand competitor. Since 1995, these private label food storage bags have grown at a rate of 12 percent per ...

Background and Financial Overview of Motorola

In eight pages Motorola is examines in a consideration of background, how the corporation performs financially, and how hedging is...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Student Marketing Considerations Case Study

In five pages this paper considers a possible hotel purchase in this student submitted case study featuring various pertinent mark...

Free Market Forces of Capitalism and Socialism

in America, to the cries of the poor that they do not have luxuries, to the managed health care system thrust upon the people, the...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Ownership of a Small Auto Repair Shop

TV, radio and recent magazines and also free hot chocolate, coffee, tea, fresh donuts and danish. Vending machines offer additiona...

Government's Role in Poverty

the effects of poverty. Galbraith states that the politicians are mislead into believing that poverty is caused by inadequate envi...

Explanation of Perfect Competition

food industry but this is not the only company that has high sales. It is possible to enter this market but it is difficult to uns...

Economic Development of the Antebellum Period

allotted the same rights and responsibilities as whites. Assigning economic reasoning to the phenomenon seems logical, however,...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...

Egypt's Market for Durable Goods

In five pages this paper considers Egypt's consumer market for durable goods in a discussion of size, laws, and influences. Four ...

Online eCommerce CD Industries

"We really consider data architecture to be the component of a successful on-line content and transaction facility," statesMichael...