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Essays 1081 - 1110

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Harry Truman's Surprising Victory in the 1948 US Presidential Campaign

In five pages this research paper examines how President Harry Truman pulled off an astonishing upset of Governor Thomas Dewey in ...

Primaries and the 2000 Election Campaign

family is an asset. In the United Stats, when somebody wants to run, there is a process they must follow. First, they must gain ...

The Campaign Strategy of Al Gore in 2000

A report consisting of five pages discusses from the perspective of a political consultant how Gore could register a significant v...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

2000 U.S. Presidential Campaign and Elaboration Likelihood Theory

In twelve pages this theory's concepts are examined within the context of the 2000 U.S. presidential election with attitude paths ...

Global Campaign Against Terrorism and Post 911 Legal Considerations

this kind of offense when it is committed on board an aircraft registered in that state, when the aircraft lands in that state wit...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Boston's Chinatown and its Protection Campaign

come from private donations within the Asian American community. However, the support is not all internal. Externally, there are...

Clinton 'Fatigue' and the Presidential Campaign of Al Gore

a positive political atmosphere for Gore to succeed him (Wattenberg 164). Clinton saw Gores defeat as being intrinsically tied to ...

AIDS and Media Advocacy Campaign

who are HIV positive or already in full-blown AIDS, inasmuch as 8,994 children under thirteen were diagnosed with AIDS, while anot...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

“The Private History of a Campaign That Failed”

History of a Campaign That Failed" with a recounting of his interactions with another young man that was about the same age that h...

Strategic Campaigns in World War Two

North Africa - Operation TORCH: TORCH represents the first combined Allied action of the war, when British and American troops lan...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

The Day of Battle - Rick Atkinson Looks at the Italian Campaign

on whether or not to invade Italy; its quite another to read about the meeting between FDR and Churchill, the dickering that took ...

Does campaign funding influence voting records?

support Democratic candidates as opposed to Republicans. This is because Democrats notoriously support unions. On a large scale, t...

Seat Belt Promotional Campaign

This paper provides an overview of a public health promotional, which encourages the use of seat belts. Three pages in length, fou...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Stock Market Characteristics and Emerging Markets

the market process. When we consider that emerging markets make up 44% of the global economy, but in the 1990s accounted for a tot...

Marketing's Sociocultural Environment

full detail the social-cultural environment as it pertains to marketing - as understanding this environment is important when it c...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...