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Essays 211 - 240

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Availability and Choice of Goods

In three pages consumer's choice of goods are assessed through monetarism theory, cost curves, and how availability and cost are a...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Overview of Consumer Credit

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

Changing Commodity Prices

being celebrated. For the consumer there is a choice, they can choose when to eat, and this will impact on the price they pay. F...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

E-commerce; Security and Legal Issues for UK Firms

the internet and then consider the issues of the Data Protection Act and the Distance Selling Regulations. There are many ...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

Consumer Culture and the Billboard Liberation Front

The slogan was changed from " Im realistic, I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large a...

Consumer Experience at Kaiser Permanente

(Kaiser Permanente). This was the count as of December 2003 (Kaiser Permanente). Most of those 8.2 million enrolled members have...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Consumption

the supply chain and operates in a cycle of production, as one company does well, selling more goods, it will order more from othe...

Ways to Improve Personal Credit (Article Review)

2006, p.44C). The article overall provides a few interesting questions about credit and does respond with general information. How...

LETTERS OF COMPLAINT: UNITED STATES AND JAPAN

First the American version, which was written to the companys president, Mr. John Johnson. Dear Mr. Johnson, Im...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

China's ATandT

was practically nonexistent outside major cities. The Chinese government had labeled the capitalist experiment of the 1980s as a ...

Elastic and Inelastic Products' Supply and Demand Curves

In five pages this paper examines inelastic and elastic products in terms of the differences in supply and demand curves between t...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Explanation of Gross Domestic Product and Gross National Product

In five pages GDP and GNP are defined and discussed in terms of the differences between them. Four sources are cited in the bibli...

Changes Regarding Bell Atlantic and ATandT

more than ample attention necessary to draw conclusive results. This is why a study of this type is so imperative to societys bes...

Sprint vs. ATandT

These telecommunications giants are contrasted and compared in terms of aggressive marketing and company innovations. Seven sourc...

ATandT

the goals and then to assign accountability for the performance of the steps. Objectives are identified that are quantifiable and ...

A SWOT Analysis of ATandT Wireless

able to trade on the AT&T name, which represents longevity and quality. People tend to trust a name they know, as opposed to the n...

Differences Between Product Enhancements and Product Development

development and product enhancement. Well examine the advantages and disadvantages of each, then well examine some case studies ab...

Product Life Cycle of VADs Ventricular Assist Devices Product Life Cycle

better suited to the needs of many consumers, rather than only to those at the low end of the market (Christensen, Bohmer and Kena...