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Essays 181 - 210

RESEARCH EFFECTIVENESS -- MARKETING

Examines market research and how it can be more effective. There are 2 sources listed in the bibliography of this 5-page paper....

WAL-MART AND ESSAY QUESTIONS

days is to promote itself as a place where customers can go to get low-cost goods. This has been an especially strong strategy dur...

Activity Based Accounting and its Uses

costs and activity based costing may identify which type of furniture sales are the most attractive and any that may be creating l...

U.S. Steel Industry and Legacy Costs

represent approximately $12 billion in legacy costs, which include health-care payments, pensions, insurance and other benefits (M...

Lincoln Community Hosptial Cost Regression

$4,722,847 (anticipated revenue) and then dividing that by 25 (number of beds) x $119,655 (the cost for each additional bed added)...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

China's Stock Markets

allocated some resources - and have allowed some private businesses to raise capital without a lot of interest attached to it (and...

Marketing Strategies and Canon, Inc.

for its innovative tendencies (Holstein, 2002). While the smaller businesses has been Canons niche, during the early 2000s...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

HMO Effectiveness Speaker Notes

are able to take advantage of preventive measures (i.e., flu shots, cholesterol screening, diabetes screening), then it is reasona...

Cost of Capital and a Marriott Case Study

would need to invest in opportunities that might yield less profit. Cohrs, however, is tied by the fact that whatever he decides a...

Female Protagonist Effectivenss in Oranges Are Not Only Fruit by Jeanette Winterson and Beloved by Toni Morrison

from secondary characters to protagonists who were considered universal or genderless to those who were females yet were strong an...

Cost Savings in Email Communications

Tauhert (1998) lists six characteristics of an effective approach to knowledge management: * Collaboration. This...

Training Program For McDonald's Franchisees

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Organizational Behavior and Team Effectiveness

organizations unconscious beliefs, perceptions, thoughts and feelings. Changing culture cannot be done by edict, but estab...

Managerial Balance - Control Of Product Versus People

the appropriate technology requires planning and proper implementation of the technology (Spafford, 2003). Lacking either of these...

Effectiveness of Substance Abuse Programs

conclusions reached by these research teams. The point of this investigation is to try to discern patterns in the literature that ...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Economic Production Stages

In five pages this paper discusses graphs, charts, average and marginal costs and revenues in this consideration of economic produ...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Traditional vs Target Costing

during the product design phase. "In Japan, the purpose of the management accounting system is to influence the behavior of a man...