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Essays 961 - 990

Operations Management and Production of Japan

is touted as "Japans biggest pure consumer electronics company" (Anonymous, 2004), acknowledge how there was an unsettling impress...

Price Increases, the Australian Investment Property Market, and Concepts of Macroeconomics

the housing market under control. In looking at the impact of investment housing we have to look at the driving factors, what it...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

UK Tourism Marketing

to avoid placing a particular perspective on an area which may limit the potential. This means there is a need to attract a wide r...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Marketing Mix and its Importance

may be of variant importance. It is only by understanding the variables and how they impact on the marketing mix that we can start...

Supplier Positions in the Cell Phone Market

quarter of 2004 Nokia had dropped to a market share level of 29.7% compared to 35.6% for the same quarter the previous year (Tech ...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

Private Property and Environmental Regulations

property rights take precedence over other considerations. Under such a system each individual has the right to guard against inva...

U.S. and Religion

the world. Moore shows that quite the opposite is true. The message sent by this author seems to have merit. Children grow up in ...

Price War in 1983 Quebec and Guarding the Flank

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

UK Ice Cream Market Analysis

likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...

Sales of Italian Travel Cooking Tours

consideration is apparent on their websites, eachs tool of choice for marketing. In fact, it appears to be the sole marketing tool...

Nonprofit Organization Volunteer Recruiting and Retention

squads in communities that use volunteers, there is usually a shortage. The work is grueling and while rewarding, many people just...

Purchase Decisions and High and Low Involvement

as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...

Low Calorie Ice Cream

different countries, with countries such as the UK, France, the Netherlands, Belgium and Denmark showing the high growth rates in ...

Multinational Corporations and Demographic Issues

adaptability to the local demographic customers is a huge issue - especially when it comes to Western companies wanting to do busi...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Internet Service Providers and Available Alternatives

to connection via phone lines, the time factor is inherently slower than its wireless counterpart: By average, 4-5.6k per second s...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Chinese Global Business Startup

In six pages this paper examines the People's Republic of China in a consideration of its global market advantages and disadvantag...

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Goods versus Services Marketing

In seven pages this paper examines the marketing of goods and services in a consideration of similarities and differences. Six so...