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Essays 1171 - 1200

Global Market Entry

market is no longer a discretionary decision, any medium to large-size company who wants to retain market share and profit must en...

Global Sources and Interfaces

may also be seen in constant conflict, with different departments demanding different things, from new designs to standard compone...

Free Market and Monopolies

of the act is sometimes difficult. What Can Governments Do About Monopolies? In the governments camp is the Sherman Act in whic...

Online Education and Marketing

Successful completion of the program (and therefore awarding of the degree) requires five weeks of study on Dukes Durham, North Ca...

United Kingdom's Labor Market and British Women's Position

the home, with the same percentage of non-married women also working (Dex, Joshi and Macran, 1996). When married women first beg...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Organizational Marketing Profitability and Market Orientation

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

Hardware Marketed by Microsoft

case failed. Microsoft acknowledged that there were similarities between the two types of hardware, but maintained that they had b...

Telecommunication Battery Industry

good time, the likely culprit could be the battery. A dead battery in a computer means more than the fact that the computer wont b...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Commercial Real Estate and Marketing Management

In ten pages this paper examines the commercial real estate industry, macroeconomics, and other marketing considerations, with an ...

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Supply, Demand, and Price Theory

In seven pages this paper discusses price theory in a consideration of supply, demand, product elasticity and elasticity, and the ...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

High School Students and an Online Community College Creation Course

keep the audience interacting with the "product" being presented. And yet, there is a fine line to be walked not to "over-do" the ...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Geico Direct Marketing

In five pages this paper discusses Geico Direct in a consideration of its various strategic marketing approaches. There are no so...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Buffalo, New York's Small Home Repair and Improvement Company Financial and Marketing Overview

Those companies competent in their work and providing real value for customers have no difficulty in achieving success. Homeowner...

Chinese Global Business Startup

In six pages this paper examines the People's Republic of China in a consideration of its global market advantages and disadvantag...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Golf Clubs' Marketing

In twelve pages this paper examines how golf clubs are marketed in a consideration of major issues and environmental factors. Ele...

Post 2001 Stock Market Decline and Problems with Technology Stocks Lucent Technologies and Cisco Systems

In five pages this paper discusses the post 2001 stock market decline in a consideration of the changes that resulted for Lucent T...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

Profitability and Market Influences

In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...

Personal Digital Assistant Market Research

In four pages this paper discusses an 'all in one' handheld telephone in a consideration of how to conduct appropriate research in...

Penalties, Responsibilities, and Corporate Ethics

(Government Accounting Office Report, 1998). During a 1997 Senate Congressional Hearing applicable to "micro-cap" fraud, te...

Goods versus Services Marketing

In seven pages this paper examines the marketing of goods and services in a consideration of similarities and differences. Six so...