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Essays 601 - 630

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

A Tutorial on Comcast

Income $1,066 9.6% # Employees 25,700 51.2% At this point, the student may want to include additional fiscal data, such as a com...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Company Overview of Cisco, Lucent, and AT&T

In sixteen pages these companies are discussed individually and then in a comparison of revenues with stock market aspects the pri...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

Franchise Opportunities Represented by Hilton Garden Inns

and $25 per share respectively (1995). Not too much time went by before Hiltons board of directors approved a plan to in fact spl...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Financial Strategies for the Short Term

Analysis of the workings of the stock market. A focus is given to short term investment opportunities that are stable as well as ...

Student Case Study on Dentyl pH and Fresh Breath

2003). The company with the largest market share is GlaxoSmithKline Plc who claim nearly 29% of the market, Colgate-Palmolive ar...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

Competitive Capabilities and Canon Copiers

digital cameras, camcorders, LCD projectors, binoculars and lenses (Lower, 2004). Though its photographic business has taken a ham...

Glad Product SWOT Analysis

product, which was a potential market leader but had not yet been marketed on a large scale (Brandweek, 2002). The strengths ther...

Enhanced External Counter Pulsation Business Plan

HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered thr...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

A West Midlands Regional Business Study

of this paper, well determine if our branch office will survive as well. STEEPLE ANALYSIS: WEST MIDLANDS In this section,...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Student Case Study of Sorrell Ridge

is controlled by only 6 retailer groups, so breaking into these is essential. The decision of whether this is a market to enter ...

Financing Questions for Cintas Corporation

and as well as this there was also an increase of $64 million short term debt, this was under the $300 million paper program that ...

SWOT Analysis of Subway Stores in Jordan

competitors and will enable SUBWAY to compete successfully in Jordan. SWOT ANALYSIS Strengths * SUBWAY Corporation is a very profi...

Ireland Entry of Wal Mart and a LoNGPEST Analysis

The government has made a policy statement regarding supporting the way they want to support the development of supermarkets makin...

Case Analysis of Engineered Products Division of Cumberland Metal Industries in 1980

process now wishes to purchase the curled wire cushions, but no decision has yet been made as to the appropriate pricing for the n...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Cosmetic Sales in China

1978. In addition to its capitalist experiment, the government made households and villages responsible "in agriculture in place ...