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Essays 391 - 420

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

2 Very Different Popular Songs

holding this note, the music modulates to F and then back to C as the rest of the word is sung to descending tones. The rhythm is ...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Wine Industry in Bulgaria

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

21st Century Marketing of Condoms

on the important issue of safe sex. One of the most successful ways this has been accomplished is to custom package the condoms a...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

Tourism and Industry of West Virginia

to experience the beautiful fall foliage, the changing seasons, and a multitude of interesting and fun places to go. Without the ...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Online eCommerce CD Industries

"We really consider data architecture to be the component of a successful on-line content and transaction facility," statesMichael...

Tourism and Psychology

based on Jungs theories in the early 1940s. Specifically, the authors were attempting to make Jungs theory of human personality un...

Changes in the Sports Car Industry

In nine pages this paper examines sports care industry changes, micro and macroenvironmental issues, and concepts of core marketin...

Comparative Advantage of Dell Computer

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...

Financial Instrument Known as Reinsurance

In thirteen pages this paper discusses the financial uses of the reinsurance industry in a consideration of how capital markets an...

Mexican Globalization and the Zapatista Movement

In ten pages this paper examines how globalization concepts of capitalism, money markets, investment, and the banking industry res...

Overview of Sports Marketing

In eighteen pages this paper discusses twenty first century sports marketing in a consideration of present issues and what the fut...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

Global Automobile Industry and Generational Changes

In eight pages this paper examines how the U.S. market has been changed since 1985 in terms of the American and Japanese auto indu...

Israel and a Political Risk Assessment

In eight pages this paper discusses Israel in terms of economic and political risk in an assessment that includes industry and mar...