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Essays 481 - 510

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

Market Segmentation and Pfizer Animal Health

are those whose primary income is from cattle ranching. The average age is 51, and "26 percent hold a college degree. They have ...

Marketing, Business, and the Internet's Role

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

21st Century Marketing of Condoms

on the important issue of safe sex. One of the most successful ways this has been accomplished is to custom package the condoms a...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

Tourism and Industry of West Virginia

to experience the beautiful fall foliage, the changing seasons, and a multitude of interesting and fun places to go. Without the ...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

Networks of Telephone Service Providers & Their Networks / Addressing Technological Change and Cost Feasibility in a Constantly Changing Market

In seventy pages this paper examines the telecommunications industry in a consideration of service providers, networks, a market t...

CPU Chips Industry and Competitors

In seven pages the CPU chip industry is examined in terms of three leaders with one controlling much of the market and its impress...

Training Considerations for the Caribbean Tourism Industry

Although organizations such as the Caribbean Tourist Association, the Caribbean Community and Common Market (Caricom), the Caribbe...

Airbus and Boeing Competition

In seven pages industry leader Boeing and the major gains Airbus has made in the international market are discussed in terms of re...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Automobile Industry Competitors Detroit and Japan

Japanese Toyota Fore Runner and the Japanese Nissan Pathfinder are leading the pack in sales. Even though General Motors Corpora...

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

5 Countries, Media Industries and Telecommunications' Stakeholder Interests

When we consider the range of stakeholders some can be seen more direct than others. Stakeholders are those who have an interest i...

German Retail Industry Case and General Application of Business Ethics

to pressure they undertook to dispose the oil rig on land, which they knew and was later proved to be both more costly and more da...

American Trucking Industry and the Effects of the North American Free Trade Agreement

cost thousands of US jobs. None of those unions has been as successful as the Teamsters, however (No truck with free trade; NAFTA...

The Impact of the 911 Attacks on Airline Marketing

played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Career Choice of Marketing

has only just recently taken online. By doing so, ODonnell has placed himself squarely in the middle of some of the most innovati...

United Kingdom's Economy and Liquidity Retention

by way of charging interest in the loan of their funds whereas the borrowers are seeking to used the funds for their own reasons. ...