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Essays 1981 - 2010

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

Shifting Vietnam to a Global Economy

The writer discusses the way in which Vietnam is transforming into a free market economy despite the fact that it is a Communist n...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

Harley-Davidson

pushing for four. Today quality has improved immensely. In 2001 it controlled 54 percent of the domestic market in heavy m...

Mobile Telephone Industry in Thailand ; The Impact of the Mobile Telephone Industry - Technological and Environmental Factors

In six pages this paper examines environmental and technological influences as they pertain to Thailand's mobile telephone industr...

Assessing Three Fast Food Companies; McDonalds, Yum Brands and Burger King Holdings

8.2 Yum Brands 76 8.2.1 Dividend Policy 76 8.2.2 Firm Characteristics 76 8.3 Burger King Holdings 77 8.3.1 Dividend Policy 77 8.3....

Increasing Tourist to Uganda

and Lane, 2004, Harris et al, 2002). These are all aspects that need to be considered in the tourism industry in Uganda is to be i...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...

UK Retail Car Industry in 2009

decline with an 18.6% fall in sales compared to 2007, with only 63,225 new registrations that month (BBC News, 2008). This was the...

Operational Business Model

country government officials and industry competitors to gain access to a target market" (Carter, 1998). Moreover, this refitted ...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Operating in a Changing Environment; Caterpillar and Cingular

services and the extension of the services offered. The company developed and enhanced three areas of service which were offered; ...

Customer Ignorance In The Food Service Industry

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

North American Industry Classification System (NAICS)

are required under the Emergency Planning and Community Right-to-Know Act and the Pollution Prevention Act to report annually to E...

Ethics In Forensic Science

uphold the position. Attaining the appropriate credentials is a mandate for ethical behavior within todays counseling profe...

Change in the Tourism Industry

ticket prices may be, or a lower cost option with less access, may be an option. Alternatively value needs to be added, either in ...

Waste Industries USA - Internal Analysis

Waste Industries acquired five hauling operations in the suburbs of Atlanta, in eastern North Carolina, and in Greenville County i...

Simultaneous Distribution in the Film Industry

of the industry. Steven Soderbergh is the director of Bubble, Wagners first film targeted for simultaneous distribution. Though ...

Waste Industries USA, Inc.

company has seen 126 consecutive quarters of profitability (Waste Industries USA, Overview, 2006). One of the companys primary st...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...