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Essays 61 - 90

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Overview of Dietary Supplement Ephedrine: Dietary Supplement or Dangerous Drug

In five pages ephedrine is examined in terms of its legitimacy as a dietary supplement and considers the Food and Drug Administrat...

Rainbow Plant Food New Marketing Plan

red geraniums with yellow leaves. This is an entirely new marketing concept and one that will be introduced to the public using t...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Returning to the Neolithic Period's Agricultural Revolution

In five pages this report discusses the agricultural revolution of the Stone Age and how humanity evolved from primitive gathering...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Food Budgeting in Relation to the US Poverty Standard

lower than in other parts of the country. There is not a great deal of industry in the area; housing is relatively inexpensive. ...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Global Trends in the Restaurant Industry

of ten may not survive for more than five years (Thompson, 2005). Social caters have a very small part of the market, this is als...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Buying Corn in 2020

(along with its price) but supply had not yet increased to meet that demand. Today in 2020, realism has overtaken the dream of et...

Remembrance of Repasts (Book Review)

that is consumed and purchased perhaps more than anything else, as it is something that people need to live. Yet, food is also att...

Fast Food Culture

staples. But it is the cuts of meat that are used, the way it is cooked, and the huge sizes that are served that has led to the pr...

Ready Meals Market in the UK

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Food Intake Analysis 2

two. My percentage of calories from fat during the most recent recording period was 57.3, more than twice that recommended. b. Ho...

Living Within the US Poverty Standard

the country. There is not a great deal of industry in the area; housing is relatively inexpensive. The Tennessee participant pay...

Choosing Organic Foods

BNF study was published; it found that "organically grown tomatoes are higher in levels of flavonoids" than those grown non-organi...

Fast Food, Microwaves and Society

metropolitan area and 14.1 for the affluent Westside" says the L.A. County Department of Public Health (Mcnew). Fast food restau...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Food in the American South in the 1930s

and barbecued, though Southern meals tend to emphasize a lot of vegetables and less meat than in other regions of the country (A S...

Two Consumers; A Comparison of Purchase Processes and Influences

in the two months following Christmas, and that December, in the run up to Christmas is also one of the periods of peak spending i...

The Effects Of Genetic Engineering And Chemical Additives To Basic Food Production In The United States

demineralization two of the most important factors. Storing food has undergone significant modification due to the distance commo...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Indian Influence in the United States

Indian immigrants but it has also made its way here indirectly as the style has influenced Western clothing designers. In...

Ecological and Economic Impacts of Food Choices

I also purchased honey produced in the state and coffee roasted from a local business. My thought was that these efforts to chang...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...