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Essays 421 - 450

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

Emergency Medical Response System Business Plan

and the need for emergency medical help is growing. Since health care professionals will be volunteers, there is no need for large...

Coleman Property Management Business Plan

St. Louis area for a new property management business to find success. Coleman Property Management will target the higher e...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

German Labor Market and Change

this will need to be managed. The market structure in Germany is one of Capitalism. Capitalism in Germany is not the same a...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

A Business Plan for Vernon and Sons Home Improvement

This 5 page report describes a business plan for Vernon and Sons, a small start-up company that plans to employ two people full-ti...

Example of a Marketing Audit

an objective and scope of the audit (Kotler et al, 1989). In this case, maybe overall sales are down and need to be improved....

Clinique Marketing Controls Establishment

In six pages Clinique is examined in terms of the need for the establishment of marketing controls and audits ideally semiannually...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Export Markets and the Significance of Distributors and Overseas Agents

In five pages this paper argues that overseas agents and distributors are important export market components that need careful cor...

Restaurant Industry and Digital Marketing

In five pages digital marketing is examined as it pertains to the restaurant industry and the need to maintain presence through ex...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Overview of Electronic Marketing

and therefore those companies that do not embrace this new medium may well be left behind. Even in less technological countries e ...

Wal-Mart Banking in Mexico

The Finance Ministry in Mexico have formally approved Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006)....

Business Plan for Krista's Clothing

video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new that has at ...

Sample Plan for New Product Marketing Research

In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Margin Trading and Its Potential Impact on Developing Market Stock Exchanges; Literature Review

place, but it is still being delayed and is still controversial. The impact it may have on the market is not known. In order to ...

STARBUCKS TO GO - STRATEGIC ANALYSIS

The On-The-Go concept will be set up in the lobby of office buildings (or the main building of a corporate campus) - and it will h...

Governmental Policies That Affect Workforce Development Networks In Adult Education

development necessarily flourish from assuming they want to and will fit into what is needed or what exists" (Schimel, 2008). ...

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...

CONDUCTING A MARKETING AUDIT

the marketing audit in general terms. Well also provide an example of how an entity goes about performing an audit. As men...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Consumption

the supply chain and operates in a cycle of production, as one company does well, selling more goods, it will order more from othe...

Tax Considerations in Corporations and Partnerships

higher overall taxes. A caveat in establishing a corporation is that the IRS will seek to minimize salary paid by a C corporation...