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Essays 151 - 180

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Buying a Laptop

for this we need to consider the different uses. * The general use will be as a family laptop, rather than in a business environme...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Passive Assets And Human Capital

our most important asset" has been around almost as long. If people really are assets, then maybe they should be treated like mac...

Financial Assessment of Continental Airlines in Late 2007

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...

ROWE at Best Buy

ideas (Robinson, 2012). He may produce 20 or 25 percent more until the ratio becomes a negative figure. There is an exception to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

CORPORATE PAYOUT POLICIES AND PAYOUT CLIENTELE

price will decline (Clientele Effect n.d.). The clientele effect tends to be temporal (i.e., based on timing) and theyre b...

The Long Term Potential of Groupon and other Group Buying Web Sites for Businesses

The writer looks at the rise of the online group buying discount site in order to assess whether the concerns expressed regarding ...

Different Culture Grocery Store

This essay is a report of the writer's observations of a different culture's grocery store. The report includes descriptions of th...

Defining Managerial Accounting and a Cost Accounting Case Study

The paper is presented in two sections. The first section defines managerial accounting. The second section examines figures supp...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Adolescents and Heroin Use

it is rather surprising that in this day and age, teens that have been raised on DARE in a transparent environment are buying tran...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

JC Gear Risk Case Study

budget risk or financial risk, with the potential that the cost will be greater than estimated (Nellis and Parker, 2006). With an ...

Best Buy: A Corporate Analysis

the focus from "product-centric to customer-centric " ("BBY: About Us," 2011). Best Buy has done a lot as it respects strategic...

HOW TO MANAGE ERP IN A HEALTHCARE SETTING

Discusses the process of enterprise resource planning (ERP) in a hospital setting. Issues discussed include implementation and get...

The Credit Crunch; A Research Proposal

There is no question that the UK is in a recession and that there is a credit crunch. The causes of the credit crunch have receive...

Consumer Purchasing Decision Making

buy what theyve always purchased (Postrel, 2009). A consumer cannot even buy a simple chocolate bar anymore nor can they just go b...

Money Does Not Buy Happiness

than happy because they were making money and not enjoying life in a leisurely manner. In another article it is stated that, "Mo...

Valuation and Cash Flows at Garmin

to a share price of $27.56 per share. However the shares are already below this and using the same approach with a market value cu...

HOW THE FINANCIAL CRISIS HIT HOMEOWNERS

late 1990s and early 2000s in the wake of the dot-com bust, and how all of those low interest rates (not to mention greedy lenders...

Internet Automobile Shopping

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

ANALYZING INTEL AND ADVANCED MICRO DEVICES

in the Americas and Asia Pacific (Intel Corporation, 2008). Located in Santa Clara, CA, Intel Corp. employs 86,300 people (Inte...

Electronic and Physical Best Buy Stores

of the screen are separated, apparently according to what the retailer wants to promote. Both settings allow the shopper to...

Business and Consumer Sales and Marketing Differences

businesses and consumers, however, despite a potentially similar approach when deciding the way the markets may be approached, it ...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...