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Essays 601 - 630

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Benefits of Stock Market Increases

During the first half of 2013 Japan has seen the stock market rise by more than 40%. The paper explores so of the benefits caused ...

The Strategy of FedEx

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

Business Plan for a Nursing Agency Providing In-Home Care

The writer presents a proposal to support a plan for setting up and running a nursing agency, providing nursing and other healthca...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

Expanding into Germany and Canada

need to find new premises or facilities in a new area. Therefore, the capacity of the existing facilities will need to be capable ...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

Products and Market for Best Pastries

The writer looks at a case study of a fictional firm opening in Texas, the Bakery business is described in terms of the product it...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

CleaverTech; Performance Over 5 Periods

When looking at the product it is important to consider the markets into which it will be sold (Kotler and Keller, 2008). If the...

Wal-Mart Problems and Challenges

solution. Financial In financial terms the company appears to be strong, they have increasing revenues, even during a recession...

Internet Gerocery Shopping and the Case of Webvan

an already low average operating margin (4%) * Need to build warehouses and hubs to * Less choice than traditional stores * Hi...

The Expansion of Tesco into the United States

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

Self-Assessment Management

and treatment programmes Qualifications: * Form 5 Graduate * City & Guilds Level 2 Diploma in Beauty Therapy Experience : * On-th...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

Planning at WorldCom

this had to be seen as objective, to ensure this was the case WorldCom hired an independent law firm; Gibson, Dunn & Crutcher LLP ...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Establishing Strategy for the 10th Mountain Division

matched with personnel with increasing technical abilities. Logistics. Moving personnel and materiel from one place to ano...

Apple Inc; Planning

with burst transmission of both video and audio files (Macworld, 2007). The way in which patents operate it is possible that if t...

Applying Concepts for Future Benefit

price down again. The key for a business is to benefit from a time where there is the access of demand over supply is to be one of...

Assessment of Financial Options for Echo Co.

The writer looks at a case provided by the student. Echo Co. has three different financial proposals to consider, each of the opti...

Depression, An EBP Project

This research paper offers a plan that pertains to a planned project based on Evidence-Based Practice (EBP) in the treatment of de...

The Process of Developing a Sustainable Tourism Attraction

Sustainable tourism is becoming increasingly important and attractive to the tourism industry. The writer looks at the way in whic...