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Essays 421 - 450

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Presidential Primaries of 1996 and 2000 and the Media's Coverage of Them

22). Four years later, as we stand on the verge of electing the candidate who will lead America into the 21st century, Clinton ha...

Media Freedom and New Technologies' Implications

the information highway, the information revolution, and the internet, we might guess that journalistic and media freedom, when be...

Mass Media Content and Internet Publishing

In five pages this paper examines the increase in online publishers and considers what this means in terms of media content in ter...

Failures at the Passport Office; The Summer of 1999

to identify these, taking an approach where factors are classified in terms of the materials, the location, the technicians and th...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Change at Sony

of a global brand which could be recognized across different cultures and languages and had the plan to create a global company, w...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Media Response to Katrina

writes that the National Guard was called out to "help restore order and put a stop to the looting, carjackings and gunfire that h...

Sputnik Shock

less than a month later with Sputnik II, in which a dog was successfully launched into orbit, it appeared as if the Soviet Union w...

Encephalitis Outbreak and Coverage by the Media

In four pages this paper examines the international media coverage of the 1999 outbreak of encephalitis in metropolitan New York. ...

Broadcast and Print Media and New Technologies' Implications

Revolution: How the Internet is Putting Individuals in Charge and Changing the World We Know. Shapiro (1999) posits that the Inte...

Bias and the Media

In six pages this paper examines whether or not the media was biased in the reporting of the Brooklyn, New York incident involving...

Media Images of NYC

In twenty pages this paper examines New York City in a consideration of the visual imagery of the city perpetuated by the media. ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Coordination for National Security

America was attacked on September 11, 2001. The many American agencies that gather and analyze intelligence had missed the cues. W...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

O.J. Simpson, the Mass Media, and Technology

In four pages this paper examines how the mass media essentially deprived O.J. Simpson of a fair trial because of the global preju...

Media Communications Theory versus Organizational Theory

In nine pages this paper examines the corporate sector in an analysis of organizational theory and role of media communications. ...

Future Education and Computers

In ten pages future education is contemplated with a discussion of case studies and consideration of such topics as interactive me...

Information's Role in the Changing U.S. Culture

This discussion addresses vaious issues on the role that information plays within this technologically oriented age and the writer...

California's Gubernatorial Campaign Between Dan Lungren and Gray Davis, the Issues, and the Media

In five pages this paper examines this gubernatorial contest in a consideration of the political campaign role of the media. Five...

US Presidency and How the Office Has Been Weakened

Ibn twenty pages this paper discusses the American presidency's weakening and considers the role of the media in this occurrence. ...

Adolescent Females and Role Models

In ten pages this paper examines adolescent girls in a consideration of how role models are portrayed by the media. Fourteen sour...

Unabomber Case, the Media, and Terrorism

In six pages this paper examines the Unabomber terrorist case in a consideration of the destructive role played by the media. Fiv...

Germany's Reunification and the Influence of the Media

In six pages this paper discusses Germany's 1989 reunification and examines the role media coverage particularly in Germany played...

Change in the Tourism Industry

ticket prices may be, or a lower cost option with less access, may be an option. Alternatively value needs to be added, either in ...

Eating Disorders and the Patriarchy

In five pages this paper examines eating disorder increases and the role of the social patriarchy, particularly the mass media. T...