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Essays 61 - 90

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

The Changing Role of Line Managers

shift in the way line management is viewed and utilized in terms of their management duties and responsibilities that reflects thi...

Social Work in Managed Care

figure would increase greatly in coming years (Cohen, 2003). There are twelve basic areas of social work practice, with each ar...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Graphic Arts in the Future

expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001...

The Transformation of the Role of Women in Mexico

4 pages and 5 sources. This paper provides an overview of the changing role of women in Mexico during colonialism. This paper pr...

China, Singapore, and New Media and Internet Technology Uses

control the people by controlling the Internet. Yet, it likely realizes, it can only do so much to control something that is rathe...

Presentation for the Implementation of a Fall Prevention Strategy

The paper is a presentation designed to introduce and explain a new fall prevention policy for a home care nursing agency. The pr...

Mass Media's Impact on Advertising

This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr...

Global Climate Change - Public Perception

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

Women of Somalia

This research paper addresses the problem of continued discrimination and violence against the Somalian women. The writer describe...

State of Texas Government Agency Terms

In five pages this paper discusses a Texas state government agency in an overview of various terms and how they are used....

Computer System and Development Government Agency Fiasco

Windows environment and needed flexibility so it could support the Authoritys specific and unique requirements (Burdette, 1997). F...

Quality Initiatives of Rosenbluth Travel Agency

IT systems meant that Rosenbluth enjoyed huge expertise in the industry -- and could develop systems on request that could be tail...

Functions of Human Resources Management

needed. Once we have our goals in mind and our personnel needs sketched out for the next 12-18 months, the second most important ...

Hypothetical Criminal Intelligence Unit Examined

the Criminal Investigations Bureau but it is also identified as "a support function for the Special Weapons and Tactics Team (SWAT...

Media Role, Urbanization, and Community

areas has become considerable. As de Cauter (2001) notes,...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Bias, Harassment and Racism within Government Agencies

work environment atmosphere in an unrelated sexual harassment complaint" (Diamond, 2005). In addition, government employees should...

Representation Of National Identities In Media - A Case Study, News Coverage Of Turkey On The Doorstep Of European Union (EU).

of power. The aim of this research paper is to ascertain the way in which the power is used to represent national identities in th...

Contract Brief for an Advertising Agency

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

Advertising Company Mailer Creation Process

In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...

Advertising and Promotion at State Farm Insurance

In seven pages this paper discusses the organization of a local State Farm insurance agency in a consideration of promoting commun...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

Advertising Research and its Value

In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc...

Crisis and Change at Toyota Motors

In 2013 Toyota Motors adopted a new organizational structure to enable changes in the firm to overcome the problems of the past. T...

Traditional Media and the Effects of New Media

"The long-term prospects for the cannibalization of magazines (especially special-interest titles) by the Internet may be slightly...

Best Media Selection

after work. This alone is no sufficient to determine the target market and as such the media that can be used. If we look more c...