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Essays 91 - 120

Traditional Media and the Effects of New Media

"The long-term prospects for the cannibalization of magazines (especially special-interest titles) by the Internet may be slightly...

Theories of Organizational Change

The process of successful change was observed by Lewin as occurring in three stages; unfreezing, change and refreezing (Lewin, 195...

49ers Press Release and Supporting Information

for Breast Cancer in June 2008 with the target of raising $300,000 and work with the Bill Wilson House in August 2008 where free T...

The Likely Effects Of E-Commerce On The Future Of Book Publishing

issues may still have the potential for a very large impact. The idea of the e-book is that a book may be bought in electronic f...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Journalists in the Age of Bloggers and Other Non Traditional Journalism Forms

this latter definition of the way that publishing is taking place may be seen as more controversial, while some blogs and publishe...

Organizational Change in St. Vincent's ICU

Hospital. The purpose here is to describe and evaluate the restructuring of St. Vincents ICU to gain one-on-one nursing and so im...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Approaches to Managing Change

and discontinuous. It may be argued that the changes of the past were incremental changes; these took place in a stable environmen...

Mass Media and Global Communications

with the technology that allows instantaneous communication and fast transportation has made it possible to communicate to almost ...

Media and Language

returning a signal in some way that the message has or has not been understood (Watson/Hill). The purpose of written communication...

Crime Investigations and the Media's Role

has also led to accusations of copycat crimes. Overall, it has been determined that the best balance of this relationship is too m...

Media and Crisis Issues

had turned its collective back on this particular crisis (Brown and Minty 9). The support that is generated among the public in ...

AIDS, HIV, the Media and Global Social Problems

In eight pages this paper examines the media's role in reporting the global social problems of AIDS and HIV that have devastated A...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

US Society's Polarization Regarding the Vietnam War

In five pages this paper discusses how US culture was polarized as a result of the Vietnam War and considers the media's role. Fo...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Community Policing and Management Principles

In ten pages this paper presents an identification of change resisting law enforcement agencies and discusses the importance of st...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Dr. Martin Luther King Jr.'s Message and the Media

In five pages this paper examines the media's role in presenting Martin Luther King's civil rights' message in a consideration of ...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Martin P. Wattenberg's Decline of American Political Parties

In two pages this 1996 text is reviewed regarding its treatment of the media's role and the management of political parties. Ther...

Islam Perceptions

In three pages this paper discusses the media's role in shaping perceptions and misperceptions of outsiders regarding Islam in a c...

Egypt and Media Accessibility

In five pages this paper examines Egypt in a consideration of the media's role with print, TV, radio, and the Internet each discus...

Perceptions of Change Influences

The writer looks at the way different influences on change have been perceived and subject to theorization in various change mode...

The Media and Its Role in Crisis Management

1. What impact can the media have on the ability to manage a crisis?...

Immunizations, Current Knowledge, and Mass Media

reported unusually harsh outbreaks of influenza and the potential for harm, increases in the pursuit of immunizations in young chi...