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Essays 1141 - 1170

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

An Ethical Consideration of the Drug Companies

Drug companies are often criticized for unethical behavior. The writer considers the pharmaceutical companies from an ethical per...

Value of the Rain Forest, "Medicine Man"

This film review pertains to "Medicine Man," a 1992 film directed by John McTiernan. The writer gives an overview of the plot, whi...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

Ethical Systems - Formal and Informal

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

Mideast Pharmaceutical Company Operations

In five pages this paper discusses the U.S. pharmaceutical company opening of a North Africa and Middle East regional office in an...

Financial Overview of Schering Plough Pharmaceuticals Company

In seven pages this report presents a financial overview of Schering Plough and the challenges associated with being a global phar...

Hippocampus ingens Seahorses

In five pages the Hippocampus ingens species is emphasized in this overview of seahorses that includes biology as well as pharmace...

Misdirection By Clinton

President Bill Clinton used a variety of tactics and ruses to distract the American public from his ongoing sex scandal, argues th...

Pharmaceutical and Nutraceutical Company Upsher Smith Laboratories of Minneapolis, Minnesota

United States to support the trend of hospitals switching to a system of unit-dose drug dispensing in order to improve accountabil...

Medicare and Pharmaceutical Benefits

In ten pages this paper discusses Medicare and the financial problems associated with supplying pharmaceutical benefits across the...

Pfizer Inc. and Merck and Company

In ten pages this paper compares these two pharmaceutical firms in terms of sales, R and D expenditures, assets, and financial per...

CEOs Running Global Pharmaceutical Companies

In fifteen pages multinational pharmaceutical company CEOs and their ever changing roles are examined with the focus being on the ...

Prices of Pharmaceutical Drugs and Regulation

In twelve pages this paper examines regulating pharmaceutical drug prices by the U.S. government and its consequences. Five sourc...

A Model for Pharmaceutical Care

an attempt to sell their products, they are selling one product only and so it would follow that better advertising techniques m...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Overview of Merck and Company

In ten pages this report examines a pharmaceutical corporate giant in a discussion of sales, financial performance, change, opport...

EPS and Gearing Statistical Test Link

allow the two figures to be taken and then assess. As there are different patterns in different industries we will choose two indi...

Case Study of 2 Pharmaceutical Companies and Contract Issues

a health crisis and this takes priority (Legal Information Institute, 2005). Nonetheless, if Gentura offers the drug at a price b...

Ethics and Personalized Medicine Science

Two obvious questions linked with personalized medicine are: * Who can receive such personalized treatment? * Who pays for that pe...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Cambridge Antibody Technology and AstraZeneca

his own (Irving and Verdin, 2004). The FDA Administration tried to immediately distance itself from the regulators comments but th...

Pharmaceutical Sales and the Entrance of Nurses

greater demand on health care services as more of them cross that line from employed to retired. Projections are just that,...

Vyaderm Pharmaceuticals Performance Incentives

EVA = Net Operating Profit after Taxes - [Capital x Cost of Capital] This approach was intended to encourage managers to lo...

RU 486 and Hoechst Roussel Pharmaceuticals Inc.

not in conflict with models of corporate governance such as Milton Friedmans shareholder wealth maximisation model. Other interest...

Fictitious Trebor Company's Accounting Approaches

invested equity is larger than the required equity rate of return (Johnson, 2002-2003). The DCF method is used when prospective di...