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New Music Album Marketing

In seven pages this paper examines how an artist can market a music album that is independently produced. Thirteen sources are ci...

Hernandez/Buena Vista Social Club

Other" (Hernandez 63). Cooders own statements, as quoted by Hernandez, support this position. Another point made by Hernandez is...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Investment Assessment Paper

management. This may also be referred to as the return on investment (ROI). The traditional way of calculating the return on capit...

Scott Joplin & George Gershwin

time," then shortened to "ragtime" (Porter, 1973, p. 2). The innovations that Joplin brought to ragtime were remarkable and uniqu...

Looking at 'Ella Fitzgerald Sings the Gershwin Songbook'

was three years old (Bailey, 2002). Although she was born in Virginia, she grew up in New York. In fact, she only lived in the sou...

No Jacket Required 1985 Album by Phil Collins

28). While there were introspective song that examined love experienced within the various phases of life, No Jacket Required nev...

Criss Cross Album of Jazz Legend Thelonious Monk

for Columbia in the 1960s have generally been considered to be somewhat of a disappointment when compared to his early work for Bl...

John Cage/His Impact on Music

"rubber, felt, or wood, as well as screws, nuts and bolts" (Machlis 632). The result of this preparation is that the piano produ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Fashion Research Paper on Interchangeable Pockets or Hoods

market compared to the older teenage market (Simpson et al, 1998). This is a trend that does not appear to be decreasing (Euromoni...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Evolution Of Gospel Music In America

anthem music spread more rapidly in the South (Tanner, 2006). It was the minstrel shows that were most responsible for this musics...

Violent Song Lyrics/Teen Aggression

the detrimental emotional and psychological effects that this type of music has on young people. However, besides examining the su...

Impressionism/Music & Art

not explicitly intended to depict any concrete object or situation, but rather seeks to create a "mood or atmosphere," which elici...

Quincy Jones for the Rock and Roll Hall of Fame

into rock and roll but focused more on jazz, pop and soul. His production capabilities are legendary, in no small part because of...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...