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Essays 61 - 90

Financial Forecast of IVAX Pharmaceutical Company

In six pages a pro forma statement is developed in order to predict IVAX's future growth by relying upon the performance of the pr...

Mideast Pharmaceutical Company Operations

In five pages this paper discusses the U.S. pharmaceutical company opening of a North Africa and Middle East regional office in an...

Pharmaceutical Companies, Globalization, and Mergers

In fourteen pages this paper examines the pharmaceutical industry as it becomes increasingly immersed in globalization and an envi...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

An Analysis of Benetton

would later add sportswear and equipment and textiles to their lineup. The company suffered its first loss in 2002. The original ...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

The Pharmaceutical Industry, Globalization, and New Product Development

caused a greater demand for information, as well as product. That information is made available through the increased and strategi...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Ethical Systems - Formal and Informal

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

Merck; The Influence of Technology

so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Publics Served, Public Opinion, and Pfizer Inc.

and it sells Zantac under the Warner-Lambert name, another acquisition (Hoovers, 2002). It was Warner-Lambert who manufactured Lip...

Justifications for Selling Pharmaceutical Products at a Narrow Profit Margin

A problem has resulted surrounding the release of this drug, however, that could threaten XYZs profitability. The new drug is des...

Ethics and Personalized Medicine Science

Two obvious questions linked with personalized medicine are: * Who can receive such personalized treatment? * Who pays for that pe...

Fictitious Trebor Company's Accounting Approaches

invested equity is larger than the required equity rate of return (Johnson, 2002-2003). The DCF method is used when prospective di...

Merck and Strategic Planning

In five pages this paper discusses strategic planning and decision making in a case study of the Merck pharmaceuticals company. F...

TERATECH, CRM AND COMPETITION

the salespeople, not to mention the third-party vendors who might be involved with the manufacture and distribution of the product...

The New Chrysler LLC - An Analysis

silent transmissions, semi-automatic transmissions, different wheelbases, power steering, air bags, the first minivans, the first ...

Requirements of a New Leader

must include some of the significant figures who have been involved in efforts that support personal accountability. Former Presi...

Chrysler LLC - An Analysis

wheelbases, power steering, air bags, the first minivans, the first SUVs, the first muscle cars and so much more (Chrysler, About ...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...