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Essays 301 - 330

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Coordination for National Security

America was attacked on September 11, 2001. The many American agencies that gather and analyze intelligence had missed the cues. W...

Failures at the Passport Office; The Summer of 1999

to identify these, taking an approach where factors are classified in terms of the materials, the location, the technicians and th...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

A Tool Against Child Abuse

This paper considers A-1654, a new New Jersey law requiring the education of new parents about what constitutes child abuse and ho...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

Comparative Analysis of Area Newspapers in New York City

as a breaking story. The next day, most of the New York area newspapers picked it up. Meek and Bazinet examine, in the New York ...

New Zealand and Australia's Indigenous Peoples and Political Rights

law protects against discrimination and provides for true equality, in reality even the rule of law cannot provide for true equali...

New York and Hosting the 2012 Summer Olympics

in Colorado Springs lobbying for New York City (Brennan, 2002). Olympian Bob Beamon, who broke the long-jump record in the 1969 G...

Should New Drugs Be Labelled As ‘New’ To Indicate A Higher Risk Than Established Dugs?

funds used to ensure drug safety focused in the approval of new drugs. After a drug is approved there are few quality reports unde...

HR Project

and DeHayes, 2000). The company held a wealth of problems, including trying to patch together incompatible systems inherited thro...

New Nurses Survival Guide

2008, p. 208). The purpose of the study designed by Sorensen and Yankech (2008) was to investigate whether a "research-based, th...

Launching a New Product

the face of competition, if it is a niche market product it may be difficult to reach those who will be interested in marketing an...

How Did the New Left Lead to the Rise of the New Right?

support one another, and as a result, there was great social change. Perhaps the greatest success of the New Left was the Brown v....

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Problems in New Orleans’ Schools

only one year, and school officials who were being indicted for theft and bribery (USA Today). There were budget deficits, and bui...

Disillusioned Characters in Brave New World

this brave and controlled new world. Happiness is a mass illusion in this new world order, and as is the case with most widesprea...

The Use of a New Math Program

articles in professional and popular media has placed a renewed concern about math performance of American students at the forefro...