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Essays 451 - 480

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

World Wildlife Fund Marketing Plan

wildlife and wildlife habitats throughout the world. The international headquarters are located in Switzerland, but the organizat...

STARBUCKS TO GO - STRATEGIC ANALYSIS

The On-The-Go concept will be set up in the lobby of office buildings (or the main building of a corporate campus) - and it will h...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

Merck & Company

but was selected by the Board for his experience in the long-term care that appeared to be the next hurdle for the pharmaceutical ...

Globalization and Reorganization

the existing enterprise. "Reengineering, which is not the same as Total Quality Management, refers to making dramatic changes in ...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Urban Outfitters

2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and...

NEW YORK JETS AND ORGANIZATIONAL OVERVIEW

Manning jersey in the area. This is the position that the New York Jets would like to be in with Brett Favre, the teams new quarte...

Sandwich Shop Business Plan

are accustomed to ordering their sandwiches at one end of the counter, selecting options for the sandwich, then, ordering their dr...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Ad and PowerPoint for McDonalds India

their unique cultural sensibilities. A proposal was put forth to introduce the Chicken Curry Burger, a sandwich using chicken inst...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Plan to Rehabilitate an Old Building into a New Restaurant

The paper, written in the style of an essay, looks at the way in which an old building may be converted into a new restaurant. The...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Exporting Healthy Beverage Out of Country

This company produces delicious, non-alcoholic, organic beverages and is ready to expand globally. New Zealand is selected as the...

Opening an RV Factory in South Africa

manufacture of RVs (The Auto Channel, 2006). By locating in a country where the automotive industry is already established the lea...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

The Localization of Global Businesses

environment is impacting on the way business takes place. China is seeing repaid economic development takes place, the GDP for the...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Plan for the Development and Operation of a Center to Provide Healthcare and Educational Services for Mentally Disabled Children

the vast majority; 83.2% are not attending school (El-Hazmi et al, 2003). It is generally accepted that education is a key elem...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

The Launch of Innocent as a Multidimensional Product

the fore. These different issues were relevant in the way that the concept and the characteristics where developed and presented t...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...