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Essays 1171 - 1200

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

A Church and Dwight Business Analysis

In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

Singapore and Conducting Business There

such as Buddhism, Taoism, and Hinduism -- especially among the Indian population (Statistics Singapore, 2003). Interestingly enoug...

Company Formation of DaimlerChrysler AG

in Germany, the company falls under the Stock Corporation German law (DaimlerChrysler, 2005g). There are three separate bodies inv...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

Construction Industry and General Economic Forecasting

a lower price when the demand is less. If we look at the predictions for the future we can start to draw some conditions that wi...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Louisiana's Export Business

hits; more than enough information to construct this Appendix. Although it seems frivolous, hot sauce is synonymous with Louisian...

The Process of Innovation

on existing technology, making smaller changes or adopting former innovations, for example, the concept of a four wheel drive vehi...

Marketing Strategies Dell vs. Apple Mac

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

A Discussion of BMW

2005). 2. Recent article Taylor reported an interview with Helmut Panke, Chairman of the BMW Group. Panke, who has been chairma...

Selling Sex and its Negative Impact Upon Society

skimpy clothing. There is much allusion to a lifestyle that supports drinking and taking drugs. This is true of television shows a...

'Fault Line' and Intel

structure optimally designed to implement the new corporate strategy? By 2002, Intel had five business units, with only thr...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

A Case Study on Project Management

Way Forward i. Consider Pam Halls existing training ii. Increase communication skills iii. Increase self control iv. Improve inter...

Mass Media Reflection in the Work of Keith Haring

In five pages this paper discusses how the ideology and concept of Keith Haring's work can be interpreted as a mass media product....

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Employee Discounts and Their Effects

In six pages discounting services and products for employees are examined in terms of the types of businesses who benefit from the...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Delectables Corp Case

This essay is about a company in the peanut food industry. The essay responds to a number of ethical issues regarding the case. In...

Global Trade Issues

a replacement this would be a negative impact. The product is used as a guiding tool as well as diagnosis. Here there may be reco...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Settlement Certificates Accounting

In a paper consisting of five pages and with the assistance of general accounting principles a case involving certificates issued ...

A Comparative Analysis of My Name is Asher Lev and I Know Why the Caged Bird Sings

an "observant Jew," which means that he is at odds with his own culture because "observant Jews do not paint at all" (Potok 3). H...