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Essays 211 - 240

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

Exporting Issues

In four pages this paper discusses initial business exporting issues such as adjustment of products, distribution, and new country...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

News Release Writing Effectiveness

In three pages this paper examines the effective writing of a bathroom fixtures' general contractor new product news release. Fou...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Analysis of the Competitive Position of Revlon

loses so is in a difficult position. The long term mission of the firm is "to emerge as the dominant cosmetics and personal care...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

MONOSPACE AND MARKETING

company surcharges and single-supplier worries (which ties into the Netherlands GMs worries). With this latter, the sales strategy...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

How Tesco Compete

was perceived as giving the customer something back was a potential source of competitive advantage. The aim of the scheme...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Vizir Product Launch by Procter and Gamble

In five pages this paper considers Harvard Case Study 384 139 in a consideration of the European product launch of Procter and Gam...

Change and Geocast Network Systems

In five pages this paper discusses the problems confronting Geocast Network Systems when it introduced a new product and concept f...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

Selling the Wondermill to Italy

This 4 page paper is based in a case provided by the student. The paper presents a budget for a US company starting to export a ne...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Small Businesses ; Partnership with Larger Businesses

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...